Bengaluru: Digit Insurance recently announced that Virat Kohli has joined them in spreading awareness about insurance in India as their brand ambassador. They have unveiled their first campaign, for the same.
TVC grab from Virat’s new ad campaign for Digit Insurance
The campaign shows Virat Kohli in a yellow, Digit’s brand color, jersey saying that he has switched teams. He goes on to mention that he has joined the team that is trusted by crores of people. The team has a good rating and has won many accolades.
He then reveals that the jersey is that of Digit Insurance.
The film ends with the Digit ambassador focussing on the fact that ‘Digit is a General Insurance Company highly rated by customers,’ and we see the screen showing ‘almost five-stars,’ referring to the ‘almost five-star rating’ Digit has on Google and Facebook.
(Rated 5/5 on Facebook as of15 March 2021 and 4.6/5 on Google as of28 February 2021)
Virat and1.5 crore Indians have switched to Digit Insurance for their car, bike, health and travel insurance.
Finally, he says, ‘Main bhi Digit pe switch kar raha hun; kya aap karoge?’
The baseline of the campaign is a digit, the almost five-star customer-rated insurance.’
Made by Stirred Creative, the campaign #SwitchToDigitwith this 30-second ad comes ahead of the start of the IPL season.
Talking about Digit’s first campaign, Vivek Chaturvedi, Chief Marketing Officer, Digit Insurance, said, “Insurance in India is highly underpenetrated. Therefore, our marketing objective was to increase the awareness for insurance and recall for Digit Insurance. And who better than the very passionate youth icon, Virat Kohli, for the same, who is loved by every age group of Indians. Plus, at Digit, we believe that insurance can be simple and fun. Therefore, we wanted to keep that fun element in our campaign, too. From a brand perspective, we wanted to highlight that Digit has earned the trust of 1.5 crores Indians for their car, bike, health, and travel insurance, and that reflects in our almost 5-star customer rating on Google and Facebook.”
On the campaign conceptualization, Edward Anthony, Founding Partner, Stirred Creative, said, “Our brief was straightforward. We had Virat, a 5-Star rated player, and Digit, an almost 5-Star rated insurance. All we needed to do was to marry these two in a fun way. And with IPL around the corner, #SwitchToDigitwas conceptualized with a twist that would leave people with a smile at the end.”
