Award-winning Mumbai-based digital agency Infidigit celebrates its 4th anniversary this year. The agency has driven many successful campaigns for multiple high-end national and international brands showcasing organic channels’ potential. The company was formed to bring an SEO-focused agency in the Indian market at a time when most brands were compelled to seek assistance from international agencies.
Within a span of 4 years, Infidigit grew from 3 to 80+ employees. The strong group of in-house SEO-savvy professionals went on to create fantastic growth stories for prominent brands like Myntra, Zivame, Dream11 and more. Currently, there are 25 projects that are distributed between multiple teams. Many larger projects have 10+ dedicated analysts working on them. It also helped that most of the team members are young and often new to the industry. Thus, it has been easy to mold them, and their natural curiosity towards the niche accelerated the process. This approach continued to thrive in Infidigit, nurturing growth stories for clients with fresh perspectives.
Infidigit has scripted success stories for multiple clients by harnessing the potential of organic channels with data-backed strategies. Some of the prominent success stories include – Myntra, one of the biggest Indian online shopping sites, witnessed a 187% increase in its organic revenue. Popular Indian Insurance platform ICICI Prudential improved its conversion rate by 45%. Abentra, a UAE-based classifieds platform, was able to achieve 6X growth in sessions despite the ongoing coronavirus pandemic.
These stories resulted in Infidigit winning 20+ awards globally. Among many laurels, Infidigit was recently awarded at APAC 2021 in the Best Use of Search – B2B category. Infidigit is also the first Indian agency to win Search Engine Land’s Best Retail Search Marketing Award in 2020 for the South African eCommerce platform Superbalist.
The digital niche is a dynamic one where one needs to be updated with the latest trends to stay ahead of the competition. Hence, Infidigit regularly conducts training for all its employees to replenish their knowledge bases. Apart from professional growth, the agency has been dedicated towards fostering the emotional, spiritual and personal growth of its employees. This approach stems from the ‘Win-Win-Win’ philosophy. Be it the client, the management or the employees, everyone must benefit from the association.
Hopeful for the road ahead, Kaushal shared his views on future goals for the agency, “It’s an amazing feeling to see so many large brands trust Infidigit to manage their organic search growth over these last four years. Moving forward, the plan is to focus on other organic growth channels like ASO and CRO to further help brands secure better returns on their marketing investments. Gradually, we need to build a solution where the cost of visits goes down to 1 rupee via organic channels for any brand, in comparison to spends between 10-50+ rupees on other digital channels.”