Digitas India, the Marketing and Technology services brand of Publicis Groupe, and Cultos, the platform that enables brands to bring their marketing programs to web3, announced a joint partnership around tokenisation.
The partnership allows Digitas India to continue driving innovative brand and consumer engagement by utilising the Cultos platform.
“We are eager to partner with Digitas India, especially as we expand our web3 rewards globally and assist brands and creators in staying true to their local heritage. Digitas’ expertise in applying technology to solve marketing challenges and building great consumer experiences makes them a great partner for Cultos,” said, Andrew Yang, CEO of Cultos.
Unny Radhakrishnan, CEO, Digitas India, said, “Brands continue to experiment with many new age technologies, amidst the debate about adoption cycles. We feel it is also important to find the most appropriate use cases, while experimenting with new age technologies. With Cultos, we see an opportunity to build Loyalty Solutions leveraging virtual assets that is easily accessible and transferable. It also enables us get first-party data and insights.”