New Delhi: With an objective to expand its content portfolio to meet the growing entertainment requirements across age groups, Dish TV India Limited, India’s leading DTH Company, today announced its partnership with Hungama Play, a leading video on demand platform owned by Hungama Digital Media. Through this partnership, Dish TV India has further strengthened its portfolio by adding one more app in the app zone on its Android set-top boxes, namely D2H Stream and DishSMRT Hub.
With this strategic partnership, Dish TV users will now be able to explore and consume Hungama Play’s premium, multilingual, and multi-genre content library. It will enable them to have access to an exciting slate of multiple Hungama Originals, 5000+ films in Hindi, English, and regional languages, 1500+ short films, over 7500 hours of kids and television content, and more than 150,000 short-format videos across several categories.
Commenting on the partnership, Anil Dua, Executive Director & Group CEO, Dish TV India Ltd, said, “We at Dish TV always believe in providing the best of choices to our subscribers in terms of new content offerings. Therefore, we continuously work towards providing bespoke content for varied consumer taste clusters across India. As part of this journey, partnering with Hungama Play reinforces our commitment to providing quality content. We are happy to extend our partnership with Hungama Play, and we are certain that the app will make content viewing an enriching and engaging experience for our subscribers.”
Speaking on its association with Dish TV India, Siddhartha Roy, COO, Hungama Digital Media said, “Our distribution strategy has allowed us to build a robust presence that transcends geographies and device ecosystems. Users across the world are able to access our premium services and content more easily than ever. We are glad to partner with Dish TV India and welcome both their DishTV and D2H brands’ subscribers on Hungama Play. We intend to continue strengthening our reach and expect our distribution network to help increase consumption on our platform by 2.5x over the next 12 months.”