Mumbai: Disney+ Hotstar has appointed Shalini Poddar as EVP- Head of Ad Sales, according to her updated LinkedIn profile.
In her new role, Shalini will be responsible for country Ad Sales Revenue and Strategy for Disney+ Hotstar. She will lead a highly talented team of 140+ across all aspects of the ad business from Business Planning, Sales, Sales Strategy including pricing and formats, Revenue Management, Operations, Data Partnerships, Programmatic, Brand Lab, Measurement/ROI and Customer Marketing.
Prior to joining Disney+ Hotstar, Shalini had an eight-year stint with Google where she held the position of Head of Business Development, Google Play Apps — India, South East Asia & Australia. She joined Google in July 2013 as Industry Manager — Telecom, Gaming, and Payments and was later promoted to Head of Business Development, Google Play India.
An alumnus of the Indian Institute of Management, Calcutta, Shalini has also worked with Kotak Mahindra Bank, Accenture Management Consulting.