The excitement for ICC Men’s Cricket World Cup 2023 is palpable and as a run up to the cricket tournament, Disney+ Hotstar collaborated with actor Kartik Aaryan to highlight the platform’s ‘free on mobile’ offering of the tournament, and other programming.
The film turns the tables on the relationship between an actor and his fans in a light-hearted way as Aaryan interacts with his fans only to find everyone is instead focusing on the free content offerings by the OTT platform. The film is conceptualised by the internal Disney+ Hotstar team and directed by Rajesh Krishnan.
Talking about the collaboration, Sidharth Shakdher, Head – Marketing, Disney+ Hotstar India said, “We are delighted to collaborate with Kartik Aaryan for the ICC Men’s Cricket World Cup 2023 campaign for Disney+ Hotstar. His energy resonates with the spirit of the game, and together, we aim to elevate the cricket-watching experience for viewers across India. With this campaign, we want to reach our users in every nook and corner of India and provide them with first-class access to sports and entertainment.”
Kartik Aaryan said, “ICC Men’s Cricket World Cup is more than just a game for me, it’s an emotion for me and I believe for everyone globally. I am excited to be associated with Disney+ Hotstar to celebrate ICC Men’s Cricket World Cup 2023 and there’s more – Disney+ Hotstar is offering first-class free entertainment, this makes it a double celebration for all of us.”
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