Mumbai: DB Corp Limited (DBCL), India’s largest print media company and home to flagship newspapers DainikBhaskar, DivyaBhaskar, DainikDivya Marathi and SaurashtraSamachar today announced the commencement of DivyaBhaskarUtsav to celebrate its 14th anniversary in Gujarat.
DainikBhaskar Group has been synonymous with excellence in execution led by a determined spirit to carve out its own unconventional path, often disruptive. DivyaBhaskar’s launch in Gujarat in 2003 was led by the same philosophy — a truly historic moment for the group, as it forayed into a non-Hindi domain for the first time and launched ‘DivyaBhaskar’ in Gujrati. Soon DivyaBhaskar became a household name and the No. 1 newspaper in the state of Gujarat delighting readers with objective, knowledge-driven and diverse content for all age groups.
DivyaBhaskarUtsav is set to be a grand Ten-day celebration in Ahmedabad with star-studded events brought by the who’s who of entertainment, business & finance, music, poetry, celebrity chefs. The events planned will cover discussions with Baba Ramdev, chat show with Shahrukh Khan and BomanIrani, laughter riot performances by Kumar Vishwas, Surendra Sharma, daily interactions with Bollywood personalities DeepikaPadukone, Ranveer Singh, ShahidKapoor, SanjeevKapoor, BhumiPednekar and a high-power musical evening with KailashKher. A very large scale, high-decibel marketing campaign across print and social media is supporting the magnificent event throughout ten days.
Commenting on DivyaBhaskarUtsav, Mr Girirsh Agrawaal, Promoter-Director, DB Corp said, “Gujarat is not only a region of strategic importance for us but also holds a very significant position in the corporate milestone of DainikBhaskar’s journey. In 2003 we started our expansion endeavours from Gujarat through the launch of a non-Hindi newspaper and today we have established a leadership position. It’s truly gratifying to witness the strong bonds we have built with our readers and I take the opportunity to thank them, all our associates, and staff who have made this tremendous journey a great success.”