Brands sparkle up Diwali with heart-warming campaigns.
In line with its endeavour to encourage people to embrace holistic well-being and to prioritize health and hygiene in, out and around, Amway India, one of the leading FMCG Direct Selling companies, introduced ‘Healthy Wali Diwali’ campaign, to spread festive cheer by organising sessions across healthy living and cooking, beauty, and home hygiene for Amway Direct Selling Partners and their customers across regions.
The rise of passion-based communities has been a striking trend witnessed recently as people come together to celebrate special moments and occasions. As people gear up for the festivities, Amway is focusing on the importance of health, happiness, and home hygiene while fostering the spirit of togetherness to make the festivities memorable. In the across regions, the company organized a series of interventions on healthy cooking, skincare and home hygiene aimed at creating awareness about the importance of health – in, out and around under its ‘Healthy Wali Diwali’ campaign.
Edelweiss Mutual Fund
As we move ahead in life, the way we celebrate festivals changes drastically. Making long distance calls to trying to sync one and other calendars to match holidays. Growing up reminds us of the best memories we had of celebrating as kids with our families. The grand family get-togethers, making Rangolis, making sweets together at home, exchanging gifts, hearing the sound of crackers, the mere thought of people enjoying and thinking how wonderful it feels around loved ones. This Diwali let’s try and recall those childhood moments. In light of the festive spirit, Edelweiss Mutual Funds urges us to celebrate this New Diwali with Purani Wali Feeling.
Glowing the brightest and cracking the loudest, Edelweiss Mutual Fund and its team wishes you illuminating Deepawali and prosperous new beginnings.
ITC Ltd.’s Aashirvaad Gulab Jamun
ITC Ltd.’s Aashirvaad Gulab Jamun, one of the leading Gulab Jamun mix brands in the country, rolled out a unique initiative this Diwali – the ‘Kids for Kids’ campaign – in Hyderabad and Vizag. Launched in September 2022, the initiative saw brand Aashirvaad collaborate with schools across Hyderabad and Vizag, to make Gulab Jamuns handcrafted by around 500 school students. For every Gulab Jamun made by the school students, ITC Ltd.’s Aashirvaad Gulab Jamun provided materials for preparing five times the number of Gulab Jamuns to children at rural schools in Andhra Pradesh & Telangana. This activity was conducted in collaboration with Sri Sathya Sai Annapoorna Trust.
JK Super Cement
In keeping with the brand vision and corporate responsibility, JK Super Cement launched a Diwali campaign called #TohfaSurakshaKa.
The campaign #TohfaSurakshaKa aims to improve traffic management and the safety of traffic cops, and to extend heartfelt gratitude to all heroes in uniform who contribute to a disciplined and safe road environment. Preceding Diwali, the brand initiated the installation of 200 traffic police booths across six states.
This Diwali, JSW and its digital agency RepIndia, along with its verticals came together to create a heartwarming film about a man’s dream of having a house of his own, being realized by his son. The film takes us through a journey of the past through a letter by a son to his father, where he speaks of the sacrifices the latter made to ensure that the family was provided for, and became capable enough to stand on their feet and also to realize the dream of building their own home. The film also gives out the overarching message from the brand that through its different products like cement, TMT bars, paint, and roofing, JSW is there every step of the way. While a home is built with our hard work, perseverance, and patience, JSW is happy and proud to be a part of that journey to make it a bit easier.
Nikon India Private Ltd, released its latest festive campaign to capture the mood of this festive season. An integrated digital marketing campaign “YehDiwaliNikonWali” reckons joyful spirit ahead of Diwali. This festive campaign is aimed at fulfilling desires of individuals across all age groups and demographics to possess their dream camera at attractive prices and position the brand as an enabler that helps capture these precious moments. Thus, making it a Nikon-wali Diwali.
Keeping true to the spirit of this festive season, ‘Make This Diwali SATO Waali’ highlights how the brand has been engaging with rural communities through brand campaigns, such as ‘Dho Daal’, workshops, and ‘Make a Splash’. Not only does the brand develops affordable, innovative sanitation and hygiene products, but it also raises awareness about the benefits of using them, which leads to behaviour change. The video can be viewed on YouTube and the brands’ social media handles on Instagram and Facebook.
Spice Money (Subsidiary of DiGiSPICE Technologies), India’s leading rural fintech that is revolutionizing the way Bharat banks, launches a new festive brand campaign ‘Suvidha wali Diwali’, to celebrate the ease in making assisted digital payments with the help of the distinct identity created for rural banking outlets through the ‘RedBlue Revolution’.
As part of the Diwali campaign, the company is launching three digital TVCs. The first film ties together the spirit of Diwali with the transformation brought in by assisted digital payments in rural India through the ‘RedBlue Revolution’. It portrays how Spice Money Adhikaris (merchants / nanoprenuers) are providing all the essential financial services through these Smart Banking Points throughout the festive season.