Saturday, August 8, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Campaigns

Doctor Against Addiction launches ‘A Prescription for Deaddiction’ campaign

The sustained & sharp-focused campaign seeks to empower doctors to play an active role in reducing various forms of addictions by intervening as early as possible at the consultation level

by MN4U Bureau
May 23, 2024
in Campaigns
Reading Time: 3 mins read
A A
Doctor Against Addiction launches ‘A Prescription for Deaddiction’ campaign
Share Share ShareShare

With addictions on the rise, causing disruptions in families and society, Doctor Against Addiction (DaAD) initiated ‘A Prescription for Deaddiction’ to enable doctors to combat addictions early during consultations.

“At the heart of the campaign lies a powerful symbol – “HRx.” This symbol represents a prescription for harm reduction, a commitment by doctors to address the harm caused by addiction and harmful behaviours. It serves as a beacon of hope and change. ‘A Prescription for Deaddiction’ is not just a campaign; it’s a call for action. It envisions a healthcare landscape where doctors can be champions of change, equipped with the knowledge, compassion, and tools needed to address harmful behaviours. Often, doctors routinely check height, weight, BP and sugar levels. Now they are being trained to identify classical symptoms of addictions of various forms,” says Dr Manish Sharma, Chief Coordinator, Doctors Against Addiction (DaAD).

The “HRx” symbol allows doctors to specify the form of addiction or harmful behaviour they aim to address. Due to the complexity of the world, people turn to various behaviors and substances like gadget addiction, alcohol, drugs, and tobacco for solace. Though these may bring temporary relief or pleasure, they can also cause significant harm to individuals and society.

DaAD believes healthcare professionals can play a crucial role in addiction treatment and encouraging healthier habits due to their close patient connections

Deliberating on potential of Doctors Against Addiction (DaAD), and doctor-patient relationship, Dr Chhavi Gupta, DM – Infectious Disease, Senior Consultant at Yashoda Super-specialty Hospital, Kaushambi, Ghaziabad, says, “The foundation of any fruitful doctor-patient relationship is trust. And this is achieved when patients feel comfortable sharing their concerns, even when those concerns revolve around potentially harmful behaviours. By creating an atmosphere of trust and non-judgment, healthcare professionals can empower patients to open up and seek help.During these conversations, they can effectively counsel patients on deaddiction.”

Doctors are now being trained to patiently listen and ask open-ended questions in an effort to identify the type of addiction and reduce the stigma surrounding it through compassionate and tailormade dialogue.

DaAD isn’t a universal fix. It’s personalized, tailoring strategies to each patient for better results. Encouraging patient involvement in goal-setting and follow-ups is key. Healthcare pros now promote addiction awareness and back community efforts.

 “Beyond physical harm, excessive behaviours can wreak havoc on mental well-being leading to anxiety, depression, and a diminished sense of self-worth. Alcohol and drug abuse can lead to altered mood states, cognitive impairment, and exacerbation of pre-existing mental health conditions. However, by approaching the conversation without judgment, healthcare professionals can make patients feel respected and understood. Consistent monitoring reinforces the doctor-patient partnership. And “A Doctors Against Addiction (DaAD)is a step forward in this direction, to help patients achieve their deaddiction goals,” says Dr Narender Saini, Former General Secretary of the Indian Medical Association (IMA).

Excessive behaviors harm physical health. This includes screen time causing digital eye strain, disrupted sleep, and posture issues, and alcohol/drug abuse leading to liver damage, cardiovascular problems, addiction-related illnesses, and overdose. Immediate effects underline the importance of moderation.

 ‘A Prescription for Deaddiction’ envisages to address the issue of addiction holistically, wipe out stigmas and mainstream the affected individuals.

Tags: A Prescription for DeaddictionDoctor Against AddictionDr Chhavi GuptaDr Manish SharmaDr Narender SainiHRXYashoda Super-specialty Hospital

RECENT POSTS

BBDO India Launches ‘Ink Doesn’t Lie’ Campaign for INS to Reinforce Print Media’s Credibility in the AI Era
Campaigns

BBDO India Launches ‘Ink Doesn’t Lie’ Campaign for INS to Reinforce Print Media’s Credibility in the AI Era

August 8, 2026
0

Mumbai: The Indian Newspaper Society (INS) has unveiled ‘Ink Doesn’t Lie’, a new print-led campaign conceptualised by BBDO India, part...

Read moreDetails
Royal Canin launches new brand campaign urging pet parents to look beyond home-cooked meals
Campaigns

Royal Canin launches new brand campaign urging pet parents to look beyond home-cooked meals

August 8, 2026
0

Mumbai: Royal Canin has launched a nationwide 360-degree brand campaign aimed at raising awareness about the importance of precise nutrition...

Read moreDetails
RSPL Group
Campaigns

RSPL Group’s Ghadi Rapid Wash unveils new campaign film showcasing the evolution of everyday laundry

August 8, 2026
0

Mumbai: RSPL Group's Ghadi Rapid Wash has unveiled a new campaign film to build awareness around its liquid detergent designed specifically...

Read moreDetails
Nothing Launches ‘Start with Nothing’ Campaign Celebrating India’s Fearless Creative Voices
Campaigns

Nothing Launches ‘Start with Nothing’ Campaign Celebrating India’s Fearless Creative Voices

August 8, 2026
0

New Delhi: London-based consumer technology brand Nothing has launched ‘Start with Nothing’, a new brand campaign celebrating originality, individuality and...

Read moreDetails
Alibaug
Campaigns

The Chapter brings light to Alibaug ahead of Vaijali luxury residential project launch

August 8, 2026
0

Mumbai: The Chapter, an Isprava Group company and new-age luxury real estate brand, has announced its entry into Alibaug with a...

Read moreDetails
Loopie
Campaigns

Loopie and Courtside launch ‘The Metamorphosis’ to celebrate the evolution of parenthood

August 8, 2026
0

Mumbai: Modern parenting essentials brand Loopie has unveiled The Metamorphosis, a storytelling-led campaign created in collaboration with custom sneaker studio Courtside. The campaign explores the...

Read moreDetails

LATEST NEWS

BBDO India Launches ‘Ink Doesn’t Lie’ Campaign for INS to Reinforce Print Media’s Credibility in the AI Era

BBDO India Launches ‘Ink Doesn’t Lie’ Campaign for INS to Reinforce Print Media’s Credibility in the AI Era

August 8, 2026
Royal Canin launches new brand campaign urging pet parents to look beyond home-cooked meals

Royal Canin launches new brand campaign urging pet parents to look beyond home-cooked meals

August 8, 2026

ANALYSIS

TAM-Sports
Analysis

ICC Women’s T20 World Cup 2026 records 39% rise in per-match ad volumes: TAM Sports

August 7, 2026
0

Mumbai: The ICC Women's T20 World Cup 2026 witnessed a significant rise in advertising intensity on a per-match basis despite...

PEOPLE

Sarvesh Pawshe Joins PHD Media as General Manager – Strategy for Marico Business
People

Sarvesh Pawshe Joins PHD Media as General Manager – Strategy for Marico Business

August 8, 2026
0

Mumbai: Sarvesh Pawshe has joined PHD Media asGeneral Manager – Strategy for Marico Business. He previously worked for WPP Media...

MARKETING

Ankit Chaturvedi Prohance
Marketing

ProHance names Ankit Chaturvedi as Global Head of Marketing and GTM Engineering

August 7, 2026
0

Mumbai: ProHance, the Productivity Control Room for enterprises, has appointed Ankit Chaturvedi as its Global Head of Marketing and GTM...

Subscribe to Newsletters

ADVERTISING

Shruthi Subramaniam
Advertising

BBDO India’s Shruthi Subramaniam Joins Global Jury for The One Club’s Young Ones ‘Get Out the Vote’ Competition

August 7, 2026
0

Mumbai: Shruthi Subramaniam, Executive Creative Director at BBDO India, has been appointed to the global jury for The One Club for Creativity's inaugural Young Ones...

PRINT

Times of India Tops Government Print Advertising Spend as Centre Allocates Rs 910.4 Crore Over Five Years
Media

Times of India Tops Government Print Advertising Spend as Centre Allocates Rs 910.4 Crore Over Five Years

August 5, 2026
0

New Delhi: The Times of India emerged as the largest recipient of the Union government's print advertising expenditure between FY2020-21...

AUTHOR'S CORNER

There’s Life Beyond Dot Com (Bubble)
Authors Corner

There’s Life Beyond Dot Com (Bubble)

August 7, 2026
0

A few weeks ago, while going through some old photographs, I came across one where I was wearing a Tantra...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Ritika Jauhari joins Novartis India as Head – Corporate Communications

Ritika Jauhari joins Novartis India as Head – Corporate Communications

August 8, 2026
BBDO India Launches ‘Ink Doesn’t Lie’ Campaign for INS to Reinforce Print Media’s Credibility in the AI Era

BBDO India Launches ‘Ink Doesn’t Lie’ Campaign for INS to Reinforce Print Media’s Credibility in the AI Era

August 8, 2026
Royal Canin launches new brand campaign urging pet parents to look beyond home-cooked meals

Royal Canin launches new brand campaign urging pet parents to look beyond home-cooked meals

August 8, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.