Noida: Domino’s India, the country’s largest pizza brand, has introduced its latest innovation – the Cheese Lava Pull Apart Pizza – a first-of-its-kind format designed to elevate the cheese experience.
The pizza features a unique flower-shaped design with a molten cheese lava centre. Each petal can be pulled apart and dipped into the molten cheese, creating a visually striking and indulgent experience. This launch reinforces Domino’s commitment to innovation while leveraging its strong cheese heritage and catering to consumers’ appetite for interactive, novel food formats.
Chella Pandyan, EVP & Chief Marketing Officer, Domino’s India, said, “Cheese is at the core of Domino’s DNA. With the Cheese Lava Pull Apart Pizza, we wanted to create an experience that feels new but still distinctly Domino’s – where the product itself delivers both indulgence and intrigue. It’s innovation you can see, pull, and taste.”
The Cheese Lava Pull Apart Pizza is available from ₹399 in eight flavours – four vegetarian and four non-vegetarian – across Domino’s dine-in outlets and on the Domino’s app.
