Mumbai: What starts as a boys’ game of Never Have I Ever quickly spirals into chaos in DreamSetGo’s latest launch campaign. The film brings together comedian Tanmay Bhatt, cricket legend Sourav Ganguly, and actor Ayush Mehra in a matcha-fuelled exchange of banter, confessions, and bucket-list sports moments — all enabled by DreamSetGo.
Over candid conversation and comic reactions, Sourav Ganguly and Ayush Mehra casually recount a series of once-in-a-lifetime sports experiences — from access to F1 paddocks and luxury hospitality to Wimbledon Centre Court, private cricket boxes, and even a meeting with David Beckham. Each revelation lands with Tanmay Bhatt’s signature wit, turning the campaign into an entertaining showcase of what DreamSetGo makes possible for sports fans.
As global sports fandom in India continues to surge, fans are increasingly seeking ways to experience sport beyond the screen. Yet access to premium sporting events and curated fan experiences has traditionally remained fragmented, difficult to navigate, and limited to a select few. DreamSetGo bridges this gap — making world-class sports travel and hospitality more accessible, seamless, and experience-led for Indian fans.
Monish Shah, Co-Founder & CEO, DreamSetGo, said, “Sports fandom today is increasingly driven by experiences and not just viewership. Fans want to feel closer to the action, the atmosphere, and the moments that feel once-in-a-lifetime. That’s what DreamSetGo was built to enable. We wanted this campaign to capture that emotion in a fun, relatable way through conversations that instantly make fans think, ‘I want to experience that too.'”
Conceptualised by Barcode Entertainment, the campaign blends humour, creator-led storytelling, and aspirational sports culture to position DreamSetGo as the “Home of Premium Experiences Worldwide”. Built in a social-first format, the film moves away from traditional advertising — leaning instead into entertainment-led storytelling and creator chemistry, reflecting how modern audiences consume branded content today.
Rahul Khanna, Founder & CEO, Barcode Entertainment, said, “Honestly, the casting is the campaign. Once you get the right three people in a room, the film almost writes itself. We didn’t want to guess our way into that, so we ran it through Campaygn.com, our in-house tech, to actually see where audiences overlap and where the affinity is real versus where it just looks good on paper. Dada, Tanmay and Ayush came out as a no-brainer — three completely different worlds, but one shared audience that genuinely cares about sport, travel and culture. After that, our job was simple: don’t over-direct it, don’t over-brand it, just let them talk. The flexes are real, the reactions are real, and the FOMO writes its own script. That’s the kind of work we like putting our name on.”
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