Mumbai: Leading sleep solutions to brand Duroflex has teamed up with OTT superstar and renowned theatre actor Pratik Gandhi to create a video that shines a bold spotlight on the merits of sleeping on a research-backed branded mattress.
In the video, Pratik recounts his experience while shopping for a mattress highlighting how consumers are often persuaded to buy into an unbranded mattress through many persuasive techniques making otherwise discerning consumers throw caution to the wind. Pratik then goes on to talk about how he has benefited from buying a mattress from Duroflex’s Duropedicrange.
Speaking about the association, Smita Murarka, Vice President – Marketing & E-Commerce, Duroflex said, “Buying unbranded mattresses is a widespread cultural behavior in this category. Often consumers are persuaded against their own self-interest to buy unbranded mattresses for short-term benefits like price. As a brand committed to helping India sleep better, we want to educate people about the long-term detrimental effects of sleeping on an unbranded mattress for health and hygiene. We want to bust the many myths associated with unbranded buying and create awareness about the fact that branded mattresses are research-backed and scientifically engineered with the help of experts to provide unparalleled comfort, support, a rich sleep experience, and ultimately great health. Pratik who experienced the benefits of using our product echoed the same ideology resulting in this meaningful collaboration.”
Commenting on the association, actor Pratik Gandhi, stated, “Being an actor involves attending hectic and erratic shoot schedules, which takes a huge toll on my body and mind. This can invariably affect my health and performance. So you can imagine how imperative good, quality, and well-rested sleep is for me and for my immunity. With Duroflex’sDuropedic mattress, I come home to a genuine orthopedic mattress from a trusted brand that ensures I wake up fresh and healthy to deliver peak performance. By partnering with Duroflex I want to encourage people to avoid using an unbranded mattress and spread awareness about the importance of investing in a high quality branded mattress like Duroflex’sDuropedicrange for healthy sleep.”