Thursday, June 25, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Campaigns

E-Gaming Federation and I&B Ministry launches ‘CityQuest: Shades of Bharat’ to Promote Urban Awareness

by Editorial
October 28, 2024
in Campaigns
Reading Time: 1 min read
A A
E-Gaming Federation and I&B Ministry launches ‘CityQuest: Shades of Bharat’ to Promote Urban Awareness
Share Share ShareShare

New Delhi: The E-Gaming Federation (EGF), India’s leading skill-gaming body, has launched ‘CityQuest: Shades of Bharat,’ an online educational game developed in partnership with the Ministry of Information and Broadcasting (MIB). The initiative is part of the ‘Create in India Challenge’ for Waves 2025 and was unveiled by EGF CEO Anuraag Saxena.

Powered by Games24x7, the game aligns with Prime Minister Narendra Modi’s vision for urban planning in Amrit Kaal. “Waves Summit and IFFI will establish Goa as a hub for creativity and talent,” stated MIB Minister Ashwini Vaishnaw.

‘CityQuest’ aims to transform a traditional card game into a platform showcasing the strengths of Indian cities, using data from NITI Aayog’s SDG Urban Index (2021) to reflect urban indicators across 56 cities. It promotes awareness of sustainable development goals through interactive gameplay.

Sanjay Jaju, Secretary of MIB, emphasized the initiative’s role in nurturing India’s creative ecosystem and encouraging young innovators. Saxena added, “Gaming can educate and inspire. CityQuest is a bridge to understanding urban Bharat and celebrating its development.”

Players will engage in single-player mode, competing against a computer using city cards that feature key statistics. The game fosters local pride through national and city-specific leaderboards, inviting participation from diverse regions.

Tags: Anuraag SaxenaCityQuest: Shades of BharatE-Gaming FederationSanjay Jaju

RECENT POSTS

Comet
Campaigns

Comet’s Maachis campaign strikes the perfect balance of craft and curiosity

June 24, 2026
0

Mumbai: Comet, India’s homegrown sneaker label known for combining cultural storytelling with design-led innovation, has unveiled ‘Maachis’, a new sneaker...

Read moreDetails
airpay money launches ‘Pehle Check, Phir Invest’ Campaign to promote financial wellness before investing
Campaigns

airpay money launches ‘Pehle Check, Phir Invest’ Campaign to promote financial wellness before investing

June 24, 2026
0

Mumbai: airpay money, a comprehensive Financial Wellness app, has launched its nationwide campaign, ‘Pehle Check, Phir Invest’, aimed at encouraging...

Read moreDetails
DSP Mutual Fund
Campaigns

DSP Mutual Fund launches digital campaign highlighting the realities of small-cap investing

June 23, 2026
0

Mumbai: DSP Mutual Fund has launched a new digital campaign aimed at encouraging investors to take a more considered approach...

Read moreDetails
Medusa Beverages
Campaigns

Medusa Beverages celebrates World Music Day with Original Haryanvi Music Video to deepen regional connect

June 23, 2026
0

New Delhi: Medusa Beverages, one of India’s fastest-growing homegrown beer brands, has launched an original Haryanvi music video to mark...

Read moreDetails
Max Estates launches AI-generated brand film celebrating the inheritance of wellbeing across generations
Campaigns

Max Estates launches AI-generated brand film celebrating the inheritance of wellbeing across generations

June 23, 2026
0

Noida: Max Estates, the real estate arm of the Max Group and one of Delhi NCR’s leading developers, has launched...

Read moreDetails
Pahadi Story
Campaigns

Pahadi Story launches #TheTruthCampaign to put transparency ahead of product claims

June 20, 2026
0

Mumbai: In a category often driven by marketing claims and brand-led narratives, Himalayan produce venture Pahadi Story has launched #TheTruthCampaign,...

Read moreDetails

LATEST NEWS

Henkel appoints Pradhyumna Ingle as Country President for India

Henkel appoints Pradhyumna Ingle as Country President for India

June 25, 2026
Nissan Joseph

Metro Brands names Manoj Juneja as Chief Business Officer to lead Sports Division

June 25, 2026

ANALYSIS

kantar
Analysis

Integrated media strategies gain importance as channel synergy drives 43% campaign impact: Kantar

June 25, 2026
0

Mumbai: The strongest campaigns do more than entertain. They connect with consumers through familiar human truths, embed the brand naturally...

PEOPLE

Henkel appoints Pradhyumna Ingle as Country President for India
People

Henkel appoints Pradhyumna Ingle as Country President for India

June 25, 2026
0

Mumbai: Henkel has announced the appointment of Pradhyumna Ingle as Country President for India, reinforcing the company’s focus on one...

MARKETING

Intex strengthens cricket presence with in-stadium branding partnership for India-Ireland T20I series
Marketing

Intex strengthens cricket presence with in-stadium branding partnership for India-Ireland T20I series

June 25, 2026
0

New Delhi: Intex Technologies, a consumer electronics brand, has announced its association as an on-ground branding partner for the upcoming...

Subscribe to Newsletters

ADVERTISING

Cannes Lions International Festival of Creativity unveils 2026 programme; Oprah Winfrey named LionHeart honouree
Advertising

Cannes Lions Day Three crowns Peru and Puerto Rico with top grand prix

June 25, 2026
0

Mumbai: Cannes Lions International Festival of Creativity has announced the winners across the Creative Data, Media, Direct, PR and Social...

PRINT

Mathrubhumi
Print

Mathrubhumi marks Reading Day with integrated campaign celebrating reading culture across media platforms

June 19, 2026
0

Kochi: Mathrubhumi has launched an integrated, multi-platform campaign to celebrate Reading Day and Reading Week, reinforcing its longstanding commitment to...

AUTHOR'S CORNER

The Rise of the AI Recommendation Economy & What It Means for Advertisers
Authors Corner

The Rise of the AI Recommendation Economy & What It Means for Advertisers

June 25, 2026
0

For decades, advertisers have competed for one thing: attention. Every major media platform, from television and print to Facebook, Instagram,...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Intex strengthens cricket presence with in-stadium branding partnership for India-Ireland T20I series

Intex strengthens cricket presence with in-stadium branding partnership for India-Ireland T20I series

June 25, 2026
Henkel appoints Pradhyumna Ingle as Country President for India

Henkel appoints Pradhyumna Ingle as Country President for India

June 25, 2026
Nissan Joseph

Metro Brands names Manoj Juneja as Chief Business Officer to lead Sports Division

June 25, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.