Mumbai: Global footwear and leather goods leader ECCO has announced acclaimed actress and fashion icon Chloë Sevigny as the face of its latest campaign, Icons That Last. The campaign showcases Sevigny’s effortless style and ECCO’s enduring commitment to timeless designs, reinforcing the brand’s philosophy that true icons stand the test of time.
Sevigny, celebrated for her fearless individuality in fashion and film, perfectly embodies ECCO’s ethos of independence and longevity. “Empowered. Fearless. Unapologetically original. Sevigny has built a career on rewriting the rules, never following trends but setting them. This spirit of independence and longevity mirrors ECCO’s commitment to designs that transcend seasons, crafted for lasting impact, uncompromising comfort, and effortless style,” the brand stated.
Captured by renowned photographer Brianna Capozzi at a brutalist villa in Los Angeles, the campaign highlights Sevigny’s unique take on ECCO’s latest collection. She effortlessly pairs key pieces such as the athletic ECCO BIOM® C-TRAIL sneakers, the sculptural ECCO SCULPTED ALBA sandals, and the sleek, minimalist ECCO POT bag. Adding her personal touch, Sevigny debuts an evolved version of the ECCO BIOM® C-TRAIL ballerinas, designed in collaboration with ECCO’s long-term creative partner, Natacha Ramsay-Levi. Notably, Sevigny has been spotted wearing these styles off-duty in New York, further proving that “true icons aren’t just seen, they’re lived in.”
The Spring/Summer 2025 collection also introduces bold new silhouettes, including the ECCO SCULPTED ALBA 65, block-heeled sandals engineered with ECCO’s revolutionary Fluidform™ Direct PU injection technology for superior comfort and all-day wearability. The effortlessly chic ECCO MARGOT ballet pumps, along with a selection of sleek and functional bags—such as the versatile ECCO PINCH crossbody and a modern take on the classic HOBO in striking black and soft pink—round out the collection.
ECCO’s latest campaign celebrates women who move, create, and lead with purpose. With an innate ability to blend practicality with polish, ECCO’s latest designs are built for women who set their own pace. In Icons That Last, Sevigny doesn’t just wear ECCO, she owns it.
