Mumbai: Edelman India has announced the appointment of Jaskirat Singh Bawa as Senior Advisor, Risk and Issues Management, further enhancing its Crisis and Risk offering in India. The move underscores Edelman’s commitment to helping organizations anticipate and navigate the increasing complexities of today’s risk and disinformation landscape.
“In an environment where crises are continuous and reputational threats emerge rapidly, Edelman combines data-led insights, multidisciplinary expertise and deep stakeholder understanding to help organizations build long-term resilience. This integrated approach ensures clients are equipped to anticipate issues, navigate complexity, and protect trust before, during and after a crisis,” the company said.
Edelman’s Risk and Crisis offering is supported by an established data and intelligence infrastructure that enables early detection, assessment, and response. These capabilities help organizations identify emerging signals, map stakeholder sentiment, and prepare evidence-based strategies grounded in real-time insights.
Speaking on the appointment, Bhavna Jagtiani, CEO of Edelman India, said, “As the nature of reputational risk evolves, we are deepening our expertise to help clients anticipate and navigate emerging challenges. Jaskirat’s experience in misinformation and trust and safety will further strengthen our ability to guide organizations through today’s complex risk landscape.”
Jaskirat brings nearly two decades of experience across global news, online trust and safety, and analysis of narratives and risks. He has led multi-market operations addressing disinformation and reputation risk for leading technology platforms and is recognized for his work in building teams and tools that strengthen information integrity and trust. Earlier, he was a Senior Editor and Correspondent for digital and broadcast news organizations including India Today and The Quint.
Commenting on his joining, Jaskirat Singh Bawa, Senior Advisor, Risk and Issues Management, said, “I am excited to join Edelman at a time when information integrity and managing reputational risk through trust and preparedness have never been more critical. Organizations face increasingly complex online threats like disinformation, which is now as critical as cyber security, and I look forward to helping clients anticipate and navigate these evolving challenges.”
Edelman’s Crisis and Risk teams help organizations build resilience before, during, and after a crisis. The team provides integrated solutions, from crisis planning and predictive analytics to disinformation protection and stakeholder engagement, empowering clients to mitigate risks and strengthen trust with their audiences.
