New Delhi: Elite Marque Public Relations has bagged the PR mandate of Blaupunkt TV India, one of the oldest German-based audio equipment manufacturers in the world. With this mandate, the agency will be responsible for the brand’s media duties, strategic brand positioning and advocacy, influencer engagement activities, and reputation management in India.
The agency will service the account from its New Delhi office.
Blaupunkt founded in 1924, is a renowned German brand for consumer electronics, car multimedia, and related consumer lifestyle products. Now, the brand has recently launched the Smart TV segment in India and has entered into a brand licensee agreement with Super Plastronics (SPPL), India’s largest TV manufacturer.
Avneet Marwah, CEO SPPL, Blaupunkt licensee in India, said, “We are super thrilled to this strategic brand communication partnership with an experienced team composed of young creative minds of Elite Marque. The consumer tech sector is booming in India and along with the increasing user engagement, it is important to build awareness and the brand’s positioning amongst the audience. We look forward to a fruitful collaboration ahead. With Elite Marque, we believe that we would not only intensify our brand’s enhancement but also streamline our communication with the consumers, stakeholders, employees, and media.”
Speaking on the announcement of the strategic agreement, Rajat Grover, Founder, and CEO, Elite Marque Public Relations said “The opportunity to work for a consumer-tech giant is an important milestone and an exciting opportunity for us. Therefore, we are elated to have Blaupunkt TV as our new client. We look forward to creating meaningful brand strategies, craft powerful stories that connect with the target audience, deliver end-to-end solutions and strengthen SPPL’s & Blaupunkt’s presence in India”.
Elite Marque Public Relations was founded in October 2019 with a mission to educate, support and help established brands, emerging & aspiring entrepreneurs by looking at their goals and challenges and devise the most effective strategy for their organization. With the agency’s extensive experience in communication strategies, reputation management, and robust media relations, the firm grew by more than 100% YOY with a strong national and international clientele in Corporate, Technology, BFSI, FMCG, Retail, Technology, and EdTech domains.