Mumbai: Encora, a global digital engineering company, has announced the appointment of Abhishek Vanamali as its Chief Marketing Officer (CMO). In this role, he will lead the company’s global marketing initiatives, reinforcing Encora’s positioning as a trusted digital engineering partner for cloud-first, data-first, and AI-first enterprises.
Abhishek brings over 26 years of marketing leadership experience across global technology services brands. Before joining Encora, he was SVP & Head of Growth at Publicis Sapient, where he drove exponential pipeline expansion and net-new customer acquisition. Previously, he served as CMO at Zensar, leading a major brand transformation, boosting marketing productivity, and positioning the company for sustained business growth. He also spent over 15 years at HCLTech, launching new services, executing transformational campaigns, and leading high-performance marketing teams.
Anand Birje, CEO at Encora, welcomed Abhishek’s appointment, stating: “Abhishek’s extensive experience in digital transformation services marketing and his track record of creating business growth and brand differentiation align with our strategic priorities. As we continue to expand our global footprint and deepen our capabilities in cloud-first, data-first, and AI-first digital engineering, his leadership will be invaluable in helping enterprise decision-makers, ecosystem partners, and industry advisors navigate the rapidly changing digital transformation landscape.”
With 9,500 engineers across 20 countries, Encora is known for delivering enterprise-scale engineering excellence through its strategic global delivery model—balancing nearshore agility with offshore expertise. This appointment marks a crucial step in Encora’s mission to accelerate innovation and drive measurable business outcomes for its global clients.
