Mumbai: Encubay Angel Network, a network of angel investors, aspiring investors, entrepreneurs have made an investment to the tune of 50 L in Ready Set Jet, a global lifestyle and Beauty brand.
Out of 10,000+ angel investors in India, only 1% per cent are women. This is not due to lack of intent but due to lack of awareness. Staying true to its ethos of driving diversity in the start-up ecosystem, the Encubay Angel Network brings together women-led founders, founders building products for women and individuals keen on investing in diverse start-ups with a keen focus on encouraging first-time investors.
Commenting on this, Deeksha Ahuja, Founder, Encubay, says, “Encubay has always looked at creating diversity in the most innovative way to level the playing field for women founders. Forming the Encubay Angel network to get more women to start investing as angels have been no exception. The network’s debut investment in Ready Set Jet Is an example of how diversity can create exponential value in the startup ecosystem. We are bullish on inclusive beauty and of course, Shalini’s grit makes for the kind of women founders we are inclined to back with capital, mentorship and sisterhood of some amazing women!”
Encubay Angel Network and Encubay are strategic partners of Ready Set Jet in India and this investment in addition to the constant support and introductions aim at encouraging the common goal of both companies is building a sustainable ecosystem through diversity in people, profit and building for the planet.
Shalini Vadhera, Founder, Ready Set Jet, says, “It has been an absolute pleasure working with Deeksha Ahuja and the Encubay Team. From strategically bringing us best in class angel investors to the incredible work ethic and passion for women lead companies, Deeksha and her team have gone above and beyond and continue to be a strong ally for the Ready Set Jet brand and mission. Working with the Encubay Angel Network has been a game-changer for our business. We look forward to continuing a very successful partnership.”
“Ready Set Jet, as the name suggests, embodies all the ingredients for a company to soar high. An entrepreneur who not only has the credentials, vision, courage & confidence but also the unique ability to think global & act locally. Shalini understands not only her products but the pulse of the Indian & global markets. The cosmetics industry in India is pegged to grow at 25% CAGR and touch 20 billion by 2025 and Ready Set Jet products and strategy is well placed to gain market share.” Aarti Sinha, Director Account Management, Mastercard India Services Private Limited.
In addition to the founders of Encubay, Deeksha Ahuja – Founder at Encubay, and Eashita Maheshwary – Co-founder at Encubay, Encubay Angel Network has onboard Anisha Patnaik – Founder at Lexstart, Jayaroopa Jeyabarathi – Co-founder at Women In Investing Network and Ankita Vashistha – Founder at Saha Fund and StrongHer Capital as co-founders to form the core team of the angel network.
Early adopters being Sushma Kaushik – Partner at Aavishkar, Ritu David – Founder, The Data Duck and Alumbloom, Aarti Sinha – Director, Mastercard India and Nathasha AR Kumar – Co-founder and CVO, Asort & Vajor have also been pioneers in closing our first deal with Ready Set Jet, founded by third-time entrepreneur Shalini Vadhera.