Mumbai: Bigg Boss, the ultimate reality show has done it again! After conquering audiences, across Hindi, Kannada, Bangla, Telugu, Marathi and Tamil markets the show launched its premiere season in Malayalam this weekend. The launch marks the 25th season in totality for the franchise in India. Globally Endemol Shine India is the only territory in history of the franchise to have produced the Big Brother format (Bigg Boss) in multiple languages for different broadcasters. In India, Bigg Boss is now produced in 7 languages, with an output of 600 episodes across the calendar year.
Having become a favorite since its launch in 2006, Big Boss is undoubtedly the biggest & most popular reality show in India with an enviable viewership. Over the years, it’s found a place in the heart of the viewer breaking across languages, traditions & cultures. Produced at a mammoth scale, the show is testament to a synergy between provocative creatives, state of the art production and logistics.
While first produced in Hindi, the show became easily adapted itself to other languages and cultures – & still garners huge TRP’s (often rated the #1 Non-Scripted) for its broadcasters and their digital platforms. With the legacy of having Iconic stars as hosts, the show boasts of an association with the likes of Salman Khan, Kamala Hassan, Nani, Mohanlal, Mahesh Manjrekar and Sudeep with an equally compelling mix of housemates.
Talking about the completion of 25 seasons of the franchise in India market, Abhishek Rege, CEO, Endemol Shine India said, “Bigg Boss, now in its 7th language and 25th season, is undoubtedly the most popular non-scripted show across the country entertaining viewers from all strata of society. We have come a long way since the launch in 2006. The Series has always been well received and has become part of the Nation’s TV viewing culture. The ongoing appreciation for the franchise, no matter the language is testament to the effort of the Creative and Production teams at Endemol Shine India and their understanding of geographies and of local audiences. The love for the show constantly encourages us to strive to entertain, innovate and engage the viewers season after season.”
Endemol Shine India has produced over 170 shows which have translated in to nearly 6000 hours of programming across 8 languages. Boasting of one of the most experienced creative & production teams across all genres, in the business – the company takes pride in ensuring that the franchise remains refreshed and that the level of intrigue regarding the show only grows each season.