Mumbai : Radio Mirchi owned by Entertainment Network India Limited (ENIL), announced significant changes in the senior management team in line with its strategy for rapid growth.
As per the newly structure team, Hitesh Sharma, the erstwhile COO has been promoted as Executive President and he will now look after expansion program of the company as the new government’s in centre is expected to announcement the Phase III license roll-out for FM Radios which will pave way for further expansion of FM Radios in smaller towns in India. He will also be taking care of other strategic growth related areas that the company may pursue in future.
On the other hand Radio Mirchi has also elevated Mahesh Shetty, the erstwhile Chief Strategy Officer (CSO) to Chief Operating Officer (COO), Mahesh as the COO, will be looking after the ambitious plans of the current radio business. Hitesh and Mahesh will take charge in to their new roles with immediate effect.
Talking about the development Prashant Panday, MD and CEO, ENIL said, “This is the most exciting time for the radio industry. This elevation comes at a time when we are gearing up for a rapid growth with the announcement of Phase III. We want to be well equipped with the best seasoned team to make the right decisions. We are confident Hitesh and Mahesh will steer the company in the right direction going forward.
Hitesh holds a Masters degree from IMT Ghaziabad and has around 23 years of experience in varied industries ranging from FMCG, Consumer Durable to Telecom & Media Sector. He joined Radio Mirchi in 2003.
Mahesh has a rich 19 years if experience in media and FMCG sector. He joined Radio Mirchi in 2006 moving on from Pepsi India and has been a significant part of the management team since then.
while speaking on the new role, Hitesh Sharma, the new Executive President, said, “Radio Mirchi’s expansion plans are of the utmost importance as we expect the implementation of Phase III to happen soon. I am glad that the company sees the fit in me to take Radio Mirchi to newer markets.”
“It feels good to be recognized by the company,” said Mahesh Shetty on this elevation. “I am really excited about working closely with an extremely talented team.” he further added.
