Mumbai: Jaquar has launched its newest global advertising campaign, developed in collaboration with creative agency Enormous. Shot extensively across scenic European locations, the campaign highlights Jaquar’s expanding international presence while showcasing its latest innovations in wellness and shower enclosure solutions.
The visually captivating campaign comprises two ad films—‘Footsie’ and ‘Singer’—each centered around the idea of creating emotionally enriching spaces within the bathroom. These films underline Jaquar’s core philosophy of transforming bathrooms into sanctuaries where people can unwind, express themselves, and experience personal connection and tranquility.
‘Footsie’ tells a story of shared intimacy, presenting the bathroom as a space for meaningful, uninterrupted connection between individuals. ‘Singer,’ on the other hand, celebrates personal freedom and self-expression, showing how a bathroom can offer solitude and serenity amid life’s chaos.
Commenting on the launch of the ad campaign, Sandeep Shukla, MARCOM Head, Jaquar Group said, “At Jaquar, we believe that wellness isn’t just a trend; it’s a necessity. This campaign reflects our commitment to creating spaces where people can experience moments of peace and relaxation—whether through shared intimacy or personal self-expression. With Footsie, we showcase how our wellness products can provide a perfect environment for connection, allowing people to carve out those precious moments of intimacy. In Singer, the focus is on providing a space for self-reflection and personal expression, where individuals can experience true freedom in their own space.”
“Our Shower Enclosure and Wellness Solutions aren’t just about functionality; they’re about creating environments that foster well-being, tranquillity, and emotional restoration. Whether at home or in commercial spaces, Jaquar is focused on designing products that support personal rejuvenation and provide the opportunity for uninterrupted moments—moments where individuals can truly be themselves,” he added.
Ashish Khazanchi, Managing Partner & CCO at Enormous, echoed this sentiment“Working on this campaign was about capturing those emotional moments when people can truly disconnect from the world and reconnect with themselves. With Footsie, we focused on the idea that intimate, uninterrupted moments are essential for meaningful connections. Singer, on the other hand, is all about the power of personal expression and freedom in a space designed to help you be at peace with yourself. Both films highlight how Jaquar’s bathroom products enable these moments and enhance well-being.”
As a pioneer in the bath industry, Jaquar continues to set new standards in design, innovation, and sustainability. The latest campaign is a testament to the brand’s mission to make wellness a fundamental part of daily living through thoughtfully designed experiences.
The campaign will debut during IPL 2025 and roll out across a mix of channels, including television (sports and entertainment), cinema, outdoor media, digital, and social platforms.
