New Delhi: Enterprise Ireland, which manages the Education in Ireland national brand under the authority of the Minister for Education and Skills, is responsible for the promotion of Irish Higher Education Institutions overseas. Enterprise Ireland has appointed TechDivine as its digital partner for their Education in Ireland brand to create increased awareness about Ireland as a study destination for students across South Asia.
TechDivine, as a service provider based in India, will work closely with Education in Ireland to support the activities of the team and will undertake a number of digital marketing projects to advance the activities of Education in Ireland in the South Asia regions. This includes designing and implementation of a digital strategy to build the Education in Ireland brand in the region among higher education students and other stakeholders, development and management of a virtual community across social media platforms, as well as supporting promotional efforts of the members of the brand like Ireland’s higher education institutions.
According to Barry O’Driscoll, Regional Manager – India & South Asia, Education in Ireland “South Asia is one of the top emerging markets for students planning to study abroad, especially in the West. With widespread digitization and rising dependence on online marketing for outreach, we have partnered with TechDivine Creative Services to manage Education in Ireland’s digital mandate to establish Ireland as an educational hub for international students. TechDivine’s team understands the nuances of digital media especially in the education landscape and we are happy to have them on board… I am positive that the team’s creative approach will help us achieve our goals in South Asian markets.”
Ananthanarayanan V, Founder, and CEO of TechDivine Creative Services mentions, “TechDivine Creative Services is extremely thankful to the entire management team at Enterprise Ireland (EI) for their trust in us. We are elated at this exciting opportunity to work with the brilliant and wonderful team of EI. Ireland has world-class institutions and enriching career opportunities. This, coupled with their warm Irish welcome & being an English-speaking nation are a boon for individuals planning a great career ahead. Our role is to get this message across to the students in South Asia, who are planning to pursue higher education abroad. We look forward to strategizing and delivering digital marketing campaigns that have an impactful ROI while adding exceptional value for Enterprise Ireland, the educational institutions, and their students.”