Mumbai: Enterr10 Rangeela a new Bhojpuri channel from Enterr10 TV Network is all set to launch a brand new show “Aashish Chhathi Maiya Ke”. Produced by Reliance Entertainment’s Reliance Big Synergy, this new social mythology series will air from January 18th, 2021, every Monday-Saturday, 7:00 pm.
“Aashish Chhathi Maiya Ke” is a story of a 12-year-old girl “Parvati” who is a param bhakth of Chhathi Maiya and wants to become a singer like her mother. However, she faces strong opposition from her grandmother and father. The show will capture her ardous journey and life purpose to become a singer and the extreme difficulties she will endure for the well being of mankind.
Manish Singhal, Managing Director, Enterr10 Television Network said, “We at Enterr10 Tv network have always believed in creating content that resonates with our viewers across age groups. Our vision is to create path-breaking content and provide entertainment across our network for which we are collaborating with top production houses in the country. Enterr10 Rangeela is our latest offering for the Bhojpuri audience and I am glad to extend our latest offering Aashish Chhathi Maiya Ke. I am hopeful we will receive a positive response and support from the viewers.”
Speaking on the new series launch, Rajiv Bakshi, CEO, Reliance Big Synergy, said “Regional language content has been a game-changer for every major broadcaster in India. We are enthused to join Enterr10’s journey to capture a larger share of the audience with their latest offering in Bhojpuri. At Reliance Big Synergy, we believe in creating shows and solutions for our clients, basis in-depth and incisive market insights riding on the deep experience of our creative and production teams. We are overjoyed to have created some of the highest rating content for both TV and OTT platforms, and are confident of creating another landmark social mythology series with Aashish Chhathi Maiya Ke.”
The cast of the show includes Shagun Singh playing the role of Parvati, the parallel world Chhathi Maiya character by famous actor Piyali Mushi, Surya Dev character by Ather Siddique, along with famous Bhojpuri actors Yugant Badri, Neelu Singh, Thakurani, and Sunita Sharma.
“Aashish Chhathi Maiya Ke” is another feather in the cap of Reliance Big Synergy. We have undertaken steps to engage the audience keeping the local sensitivities, nuances, and visual aesthetics of the region in mind. I am confident that the characters will find home in every household with their magnificent journeys,” said Simmi Karna, VP- Content, Reliance Big Synergy.
Enterr10 Rangeela is a free to air channel and was recently launched to cater to a large Bhojpuri audience. The channel airs a strong mix of fiction and non-fiction content ranging across series and reality shows, awards and blockbuster films, and World Television Premieres.