Think North Consulting, a highly recognized branding, marketing communications, and marketing technology firm has launched #EntrepreNaari a new network that makes business resources, mentorship, learning opportunities, and guidance easily accessible to established and aspiring women entrepreneurs. The aim of the network is to change the diversity equation for women entrepreneurship in India and the need for such a network is apparent. Within hours of the launch, #EntrepreNaari welcomed its first 500+ members.
#EntrepreNaari is a community for and by women. It is a joint venture by two phenomenal organizations working within the gender equality space Aspire For Her, which is led by Madhura Dasgupta Sinha, and Project Naveli by Navya Nanda. The launch was powered by yet another woman-led organization — Think North Consulting. Founded by Anuradha Agarwal, Think North Consulting is a highly recognized branding, marketing communications, and marketing technology firm that caters to dynamic organizations across diverse industries and verticals.
“Shout out to Anuradha for the name and the association, it captures everything that we are trying to build so perfectly. The aim is to support other women who are successfully running businesses and a lot of resources that we are creating are to give the women a one up in the business world and making sure that they succeed” said Navya Nanda on the launch of #Entreprenaari.
The idea that drove the network resonated, not just with Anuradha, but with everyone on the team. Some of them had the first-hand experience of the gap that #EntrepreNaari was trying to bridge; others were simply keen to be a part of the solution. All of them were determined to see the launch enjoy huge success and they were willing to give it their all to make it happen.
Apart from the 500+ members on day one that the network has gained already, #EntrepreNaari has made quite an impression among industry leaders, influencers, and change-makers. Several big corporate and social impact giants have reached out with messages of congratulations and have expressed an interest in partnering with the community.
But of course, the biggest winners here are the women entrepreneurs themselves. In fact, many of them have already started referring to themselves as Entrepre Naaris. That, according to Anuradha, has been their greatest measure of success.
“When a campaign idea becomes a part of the industry vocabulary, that’s the biggest indicator of success. It shows that people are relating to and embracing the network, which at the end of the day, is what this is all about.” said, Anuradha Agarwal who also contributes to the impact space as Director of JanaJal.