Mumbai: EPIC, an infotainment channel from the house of IN10 Media Network, continues to expand its digital footprint with the launch of EPIC Digital Originals.
A pioneer in its genre as the country’s only India-centric infotainment channel, the EPIC Digital Originals will deepen the channel’s engagement with its audience via YouTube and Facebook.
The launch of the EPIC Digital Originals further solidifies EPIC’s standing in the infotainment genre in the country. The digital space sees numerous offerings from various broadcasters and creators in multiple genres, EPIC Digital Originals, catering to the 18-40 age group, will break the clutter with exclusive Indian-specific content in the non-fictional space.
Commenting on EPIC Digital Originals, Nisha Thakkar, AVP – Content & Strategy – EPIC at IN10 Media Network said, “The launch of EPIC Digital Originals is a step towards our commitment, of showcasing premium factual content, as we look to expand our reach among the digital-savvy audience. Our vision is to create best-in-class original content that is made for the digital platform and is culturally relevant.”
So far, 12-episode series on Food titled Power Foods and Veshbhusha on History have been launched. The channel will soon launch the digital slate on Travel & History namely Epic Explorers and Epicpedia, respectively. The two shows will explore voyages that have documented the evolution of India and dig deep into unknown facts about the country.