• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Saturday, February 27, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Equitas Small Finance Bank Announces Indian Cricketer Smriti Mandhana as New Brand Ambassador

by Editorial
November 17, 2020
in Featured, Marketing
2 min read
Equitas Small Finance Bank Announces Indian Cricketer Smriti Mandhana as New Brand Ambassador
Share Share ShareShare

Mumbai: Equitas Small Finance Bank (the “Bank”), the small finance bank (“SFB”) in India in terms of a number of banking outlets as of March 31, 2019 (Source: CRISIL Report), announces Smriti Mandhana – Indian Woman cricketers the new Brand Ambassador.  EquitasSmall Finance Bank has a past filled with moments of empowering people especially women from all sections of society through products and provisions that help them become informed, involved, and independent with their financial decisions. EquitasSmall Finance Bank has been the reason behind a number of successful SHGs, women entrepreneurs, and self-supporting women through microfinance and other products.

Murali Vaidyanathan, President & Country Head – Branch Banking, Liabilities, Product & Wealth, Equitas Small Finance Bank Limited said “We are happy to associate with Smriti Mandhana as our Brand Ambassador for our upcoming initiatives and developments. We see Smriti as an embodiment of aspirations for Indian women across all ages and walks of life. As a brand, we see her as the face of success, growth, and prosperity with a proven track record of reigning career in cricket. This collaborative effort is a result of shared vision we have noticed between Brand personality Smriti Mandhana and the Brand Equitas in promoting women welfare & empowerment”.

Smriti Mandhana said, “I am really glad to be an instrumental part of Equitas Small Finance Bank’s motive of promoting financial empowerment to all sections of society. It is a great privilege to be associated with the brand’s positioning as a socially responsible bank.”

Equitas is set to come up with a mix of campaigns portraying the strength, capability, and aspirations of women belonging to this day and age with Smriti Mandhana as a mark of reinforcement.  “Their special efforts in encouraging women to save & become self-reliant is something that intrigued my deep interest. Looking forward to creating a ripple effect with Equitas in stressing the importance of Growth & Prosperity” Smriti added.

With Smriti Mandhana as a Brand Ambassador, Brand Equitas is set to bring women together through powerful conversations around shared experiences of struggle & success resulting in growth and prosperity. Smriti Mandhana will begin appearing on behalf of Equitas Small Finance Bank across all media platforms shortly.

Meanwhile, Equitas Small Finance Bank has launched a new product aimed at women.

‘Eva’ is a unique savings account that tries to address the well-being of Indian women in every aspect such as Health, Wealth, and Prosperity.

Along with a 7% interest in a savings account, it also offers Free Health Check-up and unlimited teleconsultation with women doctors, gynecologists, and mental health experts.

It offers PF waiver and discounted Gold Loan rates for women customers, along-with 25-50% discounts on lockers.

Eva is available for all women – salaried/homemakers/businesswomen/senior citizens/transwomen as well as Non-resident women.

The Product is based on the concept of Relationship Value, and customers will not be charged with any non-maintenance fees.

Exclusive reward points for shopping & dining on debit cards as well as for booking Recurring Deposit makes this product the best that has been offered to women in the industry so far.

Tags: Equitas Small Finance Bank LimitedMurali Vaidyanathan Equitas Small Finance Bank LimitedSmriti Mandhana

Related Posts

Hitarth Dadia, Head of Monetization, NOFILTR Group
Featured

How influencers are impacting the music industry and boosting engagement online?

by Editorial
February 27, 2021
0

Social media has become a critical aspect of brands' marketing strategy and a crucial way to reach new audiences. Brands...

Read more
Zee Zest announces new show 'Grand Trunk Rasoi' lead by Chef Harpal Singh Sokhi
Featured

Zee Zest announces new show ‘Grand Trunk Rasoi’ lead by Chef Harpal Singh Sokhi

by Editorial
February 27, 2021
0

Mumbai: Zee Zest, India's Lifestyle channel is set to air its new show 'Grand Trunk Rasoi' hosted by Chef Harpal...

Read more
E-commerce, Regional & Mar-tech will fuel growth for us: Harikrishnan Pillai, TheSmallBigIdea

E-commerce, Regional & Mar-tech will fuel growth for us: Harikrishnan Pillai, TheSmallBigIdea

February 26, 2021
Subhashish Gupta, Managing Director - Sales, Brightcove

Brightcove is highly committed to providing a strong global partner network and channel ecosystem to support the demanding video needs for our customers

February 25, 2021
Ajit Varghese, Chief Commercial Officer, ShareChat

We expect to achieve further growth momentum from the increasing internet population: Ajit Varghese

February 25, 2021
Ruchika Varma, Chief Marketing Officer, Future Generali India Insurance

We are a brand that leads with empathy and genuinely addresses customer needs: Ruchika Varma

February 25, 2021
We at Vinod, are excited to bring back the traditions with a touch of modernity. Sunil Agarwal, Vinod Cookware

We at Vinod, are excited to bring back the traditions with a touch of modernity: Sunil Agarwal, Vinod Cookware

February 25, 2021
TAM AdEx: Ad Volumes of Retail sector on Television plunged by 35% in Y 2020 over Y 2018

TAM AdEx: Life Insurance Ad Volumes in Print witnesses 34% growth

February 25, 2021

Subscribe to Newsletters

Trending

Zenith India appoints Ramsai Panchapakesan as National Buying Head
Advertising

Zenith India appoints Ramsai Panchapakesan as National Buying Head

by Editorial
February 26, 2021
0

Mumbai: Zenith India has appointed Ramsai Panchapakesan in the role of National Buying Head. He will be in charge of the company’s pan-India media operations, working...

Lowe Lintas showcases TVS Scooty Pep+ in a film for the Scooty Pep+ Special edition by TVS Motors

Lowe Lintas creates campaign for Scooty Pep+ Special edition by TVS Motors

February 26, 2021
MX Player ropes in Sidd Mantri as Senior VP, Product

MX Player ropes in Sidd Mantri as Senior VP, Product

February 25, 2021
Anil Foods launched in Kerala Market

Anil Foods launched in Kerala Market

February 26, 2021
CavinKare ropes in Actor Meena Sagar as brand ambassador for H-Milk

CavinKare ropes in Actor Meena Sagar as brand ambassador for H-Milk

February 26, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.