Growth advertising and analytics company ETML bagged the digital mandate for optical brand Lenskart in the MENA region. ETML will be responsible for handling Lenskart’s performance marketing endeavours in the Middle East.
Omnichannel eyewear retailer Lenskart uses technology and supply chain automation to directly sell glasses and contact lenses to consumers.
Commenting on the partnership, Raghav Kansal, Founder & CEO of ETML, said, “We are proud to announce our partnership with Lenskart in the Middle East. With our strong expertise in delivering business growth in the international markets, I am confident that we would be able to deliver immense value to the brand by keeping a strong focus on data and analytics.”
Adding to this, Aina Garg, Managing Director-Middle East, Lenskart, said, “We are excited for our partnership with ETML which will help us achieve our marketing objectives, and truly accelerate our business growth in the Middle East. Having an experienced partner like ETML would help us in leveraging the potential of performance marketing in order to meet the desired business outcome.”
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