Mumbai: Eurosport India, the premium sports channel of Warner Bros. Discovery (WBD), has entered into a three-year broadcast partnership with the Badminton Association of India (BAI) for the Yonex Sunrise India Open. The agreement covers the 2026, 2027 and 2028 editions of the tournament and marks a shift from the earlier annual broadcast arrangements to a long-term collaboration focused on continuity, growth and enhanced fan engagement.
The partnership will kick off with the Yonex Sunrise India Open 2026, scheduled to be held in New Delhi from January 13 to 18, 2026. Under the agreement, Eurosport India will provide comprehensive coverage of the tournament, bringing world-class badminton action to audiences across the country and showcasing leading international players alongside top Indian shuttlers.
Commenting on the partnership, Arjun Nowhar, SVP & Managing Director, India & South Asia, Warner Bros. Discovery, said, “This long-term partnership with the Badminton Association of India reflects our focus on building marquee sports properties through consistent, high-quality broadcast and storytelling. By committing to the Yonex Sunrise India Open over an extended period, we can move beyond event-led coverage and create sustained engagement for fans, athletes and partners alike. As a global media network, our strength lies in scale, reach and distribution that help place Indian sport more firmly on the international stage.”
Beyond live match coverage, the three-year collaboration will enable Eurosport India and the Badminton Association of India to work closely on promoting the India Open and supporting broader BAI initiatives. The extended tenure is expected to help build stronger narratives around athletes, elevate the tournament’s profile and strengthen badminton’s presence across broadcast and digital platforms.
Commenting on the association, Sanjay Mishra, General Secretary, Badminton Association of India, said, “The Yonex-Sunrise India Open has grown steadily over the years, both in terms of competition and audience interest. Partnering with Eurosport allows us to take the tournament to a wider television audience and ensure fans across the country can follow the action closely. This collaboration reflects the growing appetite for badminton in India and our commitment to making the sport more accessible.”
The renewed emphasis on long-term continuity comes at a crucial time for Indian badminton, with the country set to host the 2026 BWF World Championships later this year. Together, these marquee events further position India as a key hub on the global badminton calendar.
With this agreement, Eurosport India continues to strengthen its commitment to Indian sport, reinforcing its role as a broadcast partner for premier national and international competitions. For the Badminton Association of India, the partnership delivers sustained visibility and strategic alignment with a global sports broadcaster as Indian badminton continues its upward momentum on the world stage.
