Mumbai: Eurosport India appoints Indian cricket star Shikhar Dhawan as the MotoGP™ brand ambassador in India. Dhawan, celebrated for his dynamic cricket performance, will now fuel his passion for racing in Eurosport India’s ‘Face Kar Race Kar’ campaign.
Expressing his excitement, Shikhar Dhawan shared, “Partnering with the prestigious MotoGP as its India Ambassador is a remarkable honour. The growing excitement around MotoGP in India is truly thrilling, and it feels like a full-circle moment for me, especially when I think back to my days riding my favourite bike through the streets of my hometown, Delhi. My journey as a cricketer born and raised in this vibrant city adds a personal connection to this new role with Eurosport India.Through their sports platform Eurosport India, Warner Bros. Discovery has been a beacon for world-class sports, consistently delighting our ever-expanding sports fanbase. What excites me most is the potential we have to introduce MotoGP to new audiences across India. Together, we aim to inspire and engage fans with the exhilarating world of MotoGP.”
The ‘Face Kar Race Kar‘ campaign encapsulates the indomitable spirit of MotoGP™, celebrating resilience and inspiring fans to conquer challenges with unwavering determination.
- The 2024 MotoGP™ season has seen 9 races so far, with 11 more scheduled across Europe, Asia, and Down Under, culminating in the BritishGP at Silverstone from August 2nd.
- Francesco Bagnaia (Ducati Lenovo Team), the current 2024 season leader, faces stiff competition with only a 10-point lead over Jorge Martin (Pramac Ducati).
Arjun Nohwar, General Manager – South Asia, Warner Bros. Discovery, said, “We are thrilled to welcome Shikhar Dhawan aboard as our MotoGP™ brand ambassador for India. His infectious energy and wide appeal will not only resonate with racing enthusiasts but also introduce MotoGP™ to sports fans in a compelling way.”
With Yamaha being onboarded as the title sponsor for MotoGP in India, Vijay Kaul, General Manager, Marketing Strategy Division, Yamaha India said, “Yamaha has a profound racing heritage, and we are delighted to revive our partnership with Eurosport India as MotoGP’s title sponsor. As we embark on this thrilling journey, we look forward to enriching the exhilarating MotoGP experience we all cherish and promoting it across India through Eurosport.”
Eurosport India secured MotoGP™ broadcast rights in India, now in a three-year deal with Dorna, showcasing diverse sports like Motorsports, Golf, Cycling, Pro Wrestling, Table Tennis, and Marathon. Partnerships with Afghanistan Cricket Board and Bangladesh Cricket Board for BPL highlight their dedication to comprehensive sports coverage.
