Kolkata: Leading manufacturer of batteries and lighting products, Eveready Industries India Limited (EIIL)announces the launch of its latest TV campaign for LED Bulbs touching on the thought of ‘Ise Brightest KuchNahi’.
The 3 new TVCs have been conceptualised and created by its creative agency, Rediffusion Dentsu Young & Rubicam Pvt Ltd and has been directed by PradeepSarkar. The commercial also features its brand ambassador and renowned film actor Akshay Kumar. The TVC reiterates that LEDs by EIIL, a leader in innovation, are the brightest and the best and will continue to illuminate lives of all.
Speaking about the TVC, Mr. ParthaBiswas, Vice President and Head Lighting Business, EIIL, stated, “Eveready has been a known and trusted leader with a ‘consumer first’ attitude. The campaign goes beyond simply reinforcing the fact that our LEDs are the brightest by integrating emotions that everyone can relate to. As a part of the TVC along with Akshay Kumar, we are establishing an emotional connect with our consumers and audiences”
Mr. Anil Bajaj, Vice President Marketing, EIIL, further added, “The message is conveyed in a very subtle manner and leaves back an important thought to ponder up – to brighten someone’s life by doing little things that may not be important to us. It portrays the many emotions that we go through during our lives and how our LEDs can accentuate it further. Eveready LEDs are a crucial part of our daily lives and plays an integral role in many subtle ways.”
The core idea behind this communication is to reiterate the fact that when we comes to LED bulbs we have the ‘brightest LEDs’. We all experience emotions that brighten up our lives in many different ways. All the three TVCs showcase and identify three such precious emotions of happiness and joy with the end message that Eveready will continue to spread light and brightness in everyone’s life.