Mumbai: Experience Commerce, an integrated digital agency within the Cheil Network, has renewed its annual digital, technology, and media mandate for MRF Tyres for the 12th consecutive year. The Mumbai team will continue to manage the account, providing a comprehensive suite of services, including social media management, website maintenance, and extensive media planning and buying.
Over the past 11 years, Experience Commerce has successfully executed impactful and innovative digital campaigns for MRF Tyres, including the iconic ‘Ride The Thrill’ campaign and launching the ‘Ride Along with MRF’ community. The agency has also amplified the ‘MRF Rain Day’ campaign and managed MRF Tyres’ media planning and buying for the ICC Men’s Cricket World Cup 2023 on Hotstar.
This enduring partnership is a testament to Experience Commerce’s exceptional work and the trust MRF Tyres has placed in the agency and its team. The agency remains committed to elevating MRF’s digital presence by harnessing its expertise to boost brand awareness and engagement.
“We are excited to extend our partnership with MRF Tyres,” said Bhawana Daga, VP – Growth, Experience Commerce. “Our goal remains to deliver innovative digital and media solutions that enhance MRF’s market presence and drive sustained growth.”
Experience Commerce is a dynamic full-service digital agency dedicated to providing end-to-end strategic marketing solutions. By combining strategy, creative, and technology expertise, EC strives to create immersive brand experiences that drive revenue and engage consumers.
