Mumbai: Gemius Design Studio, a creative agency has been churning innovative and inspiring content for an array of brands since its inception. Recently the agency has conceptualised and successfully executed an expression empowering product shoot for the launch of Jewellery by Raisin.
Raisin, a brand that has become synonymous with offering trendy and chic contemporary fusion fashion that is supremely comfortable, ventures into contemporary jewellery to become a one-stop-shop for all fashion needs. Gemius has been alongside Raisin throughout the brand journey, always bringing innovation into all their collection shoots. With the jewellery launch, the brand intends to take an eccentric route.
The brand wanted the jewellery to reflect its beliefs of being the voice of strong, independent women and the one that honours her thoughts and journey. Keeping the brief intact the team at Gemius conceptualized the shoot to portray that quiet, yet strong inner voice. The focus was to effectively highlight the texture and brass finish of the jewellery and marrying it was a beautiful pink silk as the base which abstractly assimilated with the hues of the brand colour.
Anushree Pacheriwal, Co-founder and Creative Navigator, Gemius Design Studio said, “Every collection Raisin launch has a story behind it which is present through seamless and effective visuals. Jewellery is an important element women don to express themselves and thus, this shoot was conceptualized to give voice to their individualistic expression.”
Varsha Geeta Tanna, Creative Strategist, Gemius Design Studio added, “The idea was to make a bold statement that women have a lot to speak, a lot to express, both inside and outside. It was built to represent that they truly are the vessels of wisdom and unparalleled strength and thus, bold editorial shots were a perfect depiction for this jewellery launch.”