• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • PR
    • Mobile/Digital
  • Marketing
    • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Monday, December 9, 2019
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • PR
    • Mobile/Digital
  • Marketing
    • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • PR
    • Mobile/Digital
  • Marketing
    • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Facebook Sued Over inflated Audience Metrics in US

by Editorial
August 18, 2018
in Featured, International
2 min read
Facebook Sued Over inflated Audience Metrics in US

Share Share ShareShare

Facebook has been hit with a lawsuit accusing it of billing advertisers by inflating the number of people its ads could reach.

“Based on publicly available research and plaintiffs’ own analysis, Facebook overstates the potential reach of its advertisements,” business owner Danielle Singer alleges in a class-action complaint filed Wednesday in U.S. District Court for the Northern District of California.

Singer, who owns the Kansas-based business Therapy Threads, which sells aromatherapy-related products — says she spent more than $14,000 on Facebook ads between October of 2013 and April of this year.

She alleges that Facebook induced advertisers like herself to purchase ads — and to pay higher prices for them — by “vastly” inflating the number of active users the ads could reach. The complaint claims that Facebook violated a California business law.

The complaint draws on reports by outside groups, including the industry organization Video Advertising Bureau, as well as a survey commissioned by the plaintiffs. The Video Advertising Bureau reported last year that Facebook’s estimates of audience reach in every U.S. state were higher than the states’ populations according to the U.S. Census Bureau.

Singer specifically refers to Chicago in the complaint. She alleges that Facebook claimed in 2017 that its ads could potentially 1.9 million people in Chicago between the ages 18 and 34, but that Census data showed a population of only 808,785 people in that age range in Chicago.

Singer adds that a survey she commissioned shows that 59% of 18- to-34 year-olds in Chicago have Facebook accounts. The upshot, she alleges, is that Facebook ads potentially reach only 500,000 18-34 year-olds in Chicago.

The complaint also draws on information allegedly provided by ex-Facebook employees. One of the former employees, identified in court papers as “Confidential Witness 1,” said the company’s “potential reach” statistic is “like a made-up PR number,” according to the complaint.

Another ex-employee, “Confidential Witness 3,” allegedly “stated that Facebook was not concerned with stopping duplicate or fake accounts in calculating potential reach.”

Singer is seeking monetary damages, as well as an order requiring Facebook to hire outside auditors and to remedy any problems found by the auditors.

Facebook said its reach estimates were based on many factors, and were not “designed to match population of census estimates.”

The company is still facing a separate lawsuit over allegations of inflated video metrics. That earlier matter, which dates to 2016, is pending before U.S. District Court Judge Jeffrey White in Oakland, California.

Tags: ads could reach.billing advertisersFacebookFacebook has been hitinflating the number of peoplelawsuit accusing

Related Posts

The future of programmatic will be driven by quality environments as contextual targeting returns to the forefront of media planning
Advertising

The future of programmatic will be driven by quality environments as contextual targeting returns to the forefront of media planning

December 9, 2019
Everymedia Technologies Bags the Communication Mandate for Alpha 7 Seas
Featured

Everymedia Technologies Bags the Communication Mandate for Alpha 7 Seas

December 9, 2019
Helo further strengthens its safety features and content moderation policies
Featured

Helo further strengthens its safety features and content moderation policies

December 9, 2019
RED FM launches RED Indies Debut
Featured

RED FM launches RED Indies Debut

December 9, 2019
Sony PIX unveils weekday multilingual slot ‘Mind It!’; to offer Hollywood blockbusters in multiple languages
Featured

Sony PIX unveils weekday multilingual slot ‘Mind It!’; to offer Hollywood blockbusters in multiple languages

December 9, 2019
COLORS brings back Naagin; news season of finite fiction franchise to commence on 14th Dec
Featured

COLORS brings back Naagin; news season of finite fiction franchise to commence on 14th Dec

December 9, 2019
Please login to join discussion
BARC disciplinary committee names News 7 Odia and Bflix Movies as 2nd time offenders of viewership malpractice

BARC disciplinary committee names News 7 Odia and Bflix Movies as 2nd time offenders of viewership malpractice

December 7, 2019
Star Plus’ show ‘Yehh Jaadu Hai Jinn Ka’ rises to the no.1 spot

Star Plus’ show ‘Yehh Jaadu Hai Jinn Ka’ rises to the no.1 spot

December 7, 2019
YouTube ads leader board for India reveals Top 10 most watched Ads in 2019

YouTube ads leader board for India reveals Top 10 most watched Ads in 2019

December 7, 2019
The ‘Burnout Syndrome’ in Advertising

The ‘Burnout Syndrome’ in Advertising

December 6, 2019
AdClub Madras and MMA jointly institute ‘R K Swamy Memorial Lecture’; D Shivakumar to adress the inaugural edition

AdClub Madras and MMA jointly institute ‘R K Swamy Memorial Lecture’; D Shivakumar to adress the inaugural edition

December 6, 2019
Brands Congratulate Sundar Pichai on added remit as CEO of Alphabet

Brands Congratulate Sundar Pichai on added remit as CEO of Alphabet

December 6, 2019

Subscribe to Newsletters

Highlights

RED FM launches RED Indies Debut

Sony PIX unveils weekday multilingual slot ‘Mind It!’; to offer Hollywood blockbusters in multiple languages

COLORS brings back Naagin; news season of finite fiction franchise to commence on 14th Dec

Ontamo owned Ria Rabbit launches a series of 12 bedtime audio stories for children

BIG Ganga puts Bhojpuri Movies on the world map, hosts the International Bhojpuri Films Awards 2019 at Singapore

Radio City’s latest Kar Mumbaikar Initiative, #Missingfootpath makes commute convenient for Pedestrians

Trending

The future of programmatic will be driven by quality environments as contextual targeting returns to the forefront of media planning
Advertising

The future of programmatic will be driven by quality environments as contextual targeting returns to the forefront of media planning

by Editorial
December 9, 2019
0

International: Programmatic advertising – the use of technology to facilitate automated media trading – is at a crucial moment in...

Everymedia Technologies Bags the Communication Mandate for Alpha 7 Seas

Everymedia Technologies Bags the Communication Mandate for Alpha 7 Seas

December 9, 2019
Helo further strengthens its safety features and content moderation policies

Helo further strengthens its safety features and content moderation policies

December 9, 2019
RED FM launches RED Indies Debut

RED FM launches RED Indies Debut

December 9, 2019
Sony PIX unveils weekday multilingual slot ‘Mind It!’; to offer Hollywood blockbusters in multiple languages

Sony PIX unveils weekday multilingual slot ‘Mind It!’; to offer Hollywood blockbusters in multiple languages

December 9, 2019
COLORS brings back Naagin; news season of finite fiction franchise to commence on 14th Dec

COLORS brings back Naagin; news season of finite fiction franchise to commence on 14th Dec

December 9, 2019

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • PR
    • Mobile/Digital
  • Marketing
    • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2019 JNews - Premium WordPress news & magazine theme by Jegtheme.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In