Mumbai: Famous Innovations has been appointed as the social media agency for the World Pickleball League (WPBL) — India’s first-ever franchise-based professional league dedicated to the fast-growing sport of pickleball.
With the sport gaining rapid popularity globally and resonating with younger audiences in India, WPBL aims to position itself at the confluence of competitive sports, community, and culture. Famous Innovations will spearhead the league’s content and communication efforts, shaping a bold, youthful, and irreverent brand voice across platforms.
The agency’s scope of work includes end-to-end content strategy, social-first video formats, real-time storytelling, influencer activations, and daily management of WPBL’s digital presence.
Gaurav Natekar, Founder & CEO, World Pickleball League, said, “We’ve always believed that building a modern sports league isn’t just about the game on the court – it’s also about the stories, the energy, and the culture you create around it. As WPBL works on building the Pickleball ecosystem in India into a way of life, we are committed to partnering with those that share our enthusiasm and vision. With their understanding of digital, content and culture, Famous Innovations is well positioned to help us shape a league that’s bold, fresh and deeply rooted in community.”
Shiv Sethuraman, Chief Transformation Officer, Famous Innovations, added, “We’re thrilled to be working with WPBL to shape the voice of one of India’s most exciting new sporting ventures. As an agency, we’ve always loved the energy and emotion that sports brings to the table — and we see WPBL as a unique opportunity to build a cultural movement, not just a league. It’s not every day that you get to define a sport’s presence from the ground up, and we’re all in.”
This partnership marks another milestone for Famous Innovations as it continues expanding its roster of culture-first brands and pioneering new ways to connect Indian audiences with emerging sports and digital storytelling.
