New Delhi: Fast & Fresh, a leader in B2B supply of fresh fruits & veggies has awarded its creative, digital & social media marketing to CREATIVE INC.
CREATIVE INC.’s New Delhi office will be managing the Fast & Fresh account and will be led by Charu Nathan, Strategy & Creative Head of all agency offices across India & the Middle East along with a dedicated team for account management.
“The pandemic affected our business a great deal in 2020. Here we had access to the best produce but did not know how to take it to households. This is when we decided to enter the B2C space. The web platform, as well as the app, was designed to make online ordering simple and accessible,” says Anish Bindra, Founder & CEO, Fast & Fresh.
“We are delighted to get this opportunity. As we all know, we live in a technologically advanced era where everything is digital. Owing to the face-paced lifestyles, many of us do not have the time to go to the market and shop for our daily needs. This is when online ordering comes to the rescue”, says Charu Nathan.
She further added, “The India online grocery market size was valued at USD 2.9 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 37.1% from 2021 to 2028. The market has gained immense traction over the past months on account of the changing lifestyle of the consumers, growing urbanisation, and the tech penetration that makes buying products online convenient. With the growth in disposable incomes and busier lifestyles, people are increasingly seeking out customisable and convenient online platforms for grocery shopping instead of walking down to the neighbourhood vendors.”