Mumbai : fbb has created a style anthem by the country’s rap pioneer and original gully boy Naved Shaikh, popularly known by his stage name Naezy. Rapped to his very own beats and lyrics Naezy showcases the alag alag Bharatiya style from every corner of the country in his swag.
fbb’s #INDIA Ka Style anthem pictures Naezy rapping in different fashion and at the same time encouraging the country’s public to be in style. The anthem celebrates the fashion that is extremely versatile from one wardrobe to the other. Created by Social Kinnect, the anthem is a musical burst with lyrics that connects straight with the consumers.
Speaking about the anthem Pawan Sarda, Group Head – Digital, Future Group says, “Music is liberating and extremely expressive especially when it comes to rapping. Fashion and music go hand in hand which is why we are delighted to have the rap guru sing the anthem for fbb. Naezy’s music is catchy and connects instantly with the audience just like the fashion we offer.”
Chandni Shah, COO at Social Kinnect says, “This has been one of those campaigns on our bucket list, and we believe that no brand would be a better fit for this collaboration than the extremely youth-oriented and on-trend fbb. Naezy is a youth icon, more so now than ever, and we are so excited to have the opportunity to work with him and his one-of-a-kind rapping style. As with all our other campaigns for fbb, we hope this one will help the brand scale even greater heights in the fashion retail space. Here’s to a long and fruitful collaboration!”
fbb will promote the anthem across all its social media platforms.
Creative Agency: Social Kinnect
Director: Arushi Kaushal & Vikalp Chabra
Creative Director: Kartikeya Tiwari & Gerard Jayaranjan
Executive Producer: Shiibu Tholat
Editor: Debasmita Mitra &Ali