Mumbai: fbb celebrates this Diversity through a special campaign curated to commemorate the countries 70th Republic Day. The fashion brand has designed an exclusive collection of, ‘Scarves’ that are inspired from the Indian National Flag. For a country of many faces, many styles, many cultures and many expressions, there is no one way of expressing your patriotism. Hence, fbb is celebrating this diversity with a symbol as versatile as the Indians themselves – The Tricolor Inspired Scarf.
Through the campaign social media influencers, youth and activists who have been contributing to the society will share their ways of wearing their patriotism on the digital platform. Using Tik Tok as a platform fbb has created a special rap that will connect instantly with the younger audience.
Sharing his views on the campaign Mr. Pawan Sarda, CMO, Future Retail says, “As a country, we are blessed to have a diversity like no other nation. 70 years now, India has come a long way and is still rooted to its culture. Wear your patriotism is a simple campaign that gives each one of us a way of showing our love towards our country. This campaign is also a small gesture of supporting the Indian army who guard us 24/7 because of which we live minute with a smile.”
fbb has a wide range of scarves that are designed with tricolors; for both men and women. The new collection is available at all fbb stores in the country. All sales proceedings from the scarves will be handed over by fbb in support of the Indian Army.