New Delhi: By getting immense love nationally and Internationally, for the campaigns the Punishing Signal for Mumbai Traffic Police and Times Out& Proud for the Times Of India, FCB India is the most awarded agency at the two most prestigious award shows- D&AD Awards and One Show 2020!
At D&AD Awards 2020, the Punishing Signal won 2 Yellow, 2 Graphite and 1 Wood pencil. The Yellow Pencil was awarded in the Media category under the Use of Press & Outdoor sub – category and the other in Experiential category in the Public Environments sub – category. The Graphite Pencil was awarded in the PR category under the Low Budget Campaigns sub – category and another Graphite for ‘Impact’ in the Initiative/Not for Profits sub – category. The Wood Pencil was awarded in the PR category under the / Use of Events & Stunts sub – category. FCB India also got 5 finalists for Punishing Signal and 2 for Out& Proud.
Each pencil is symbolic of an achievement. D&AD awards Yellow Pencils to ‘outstanding work that achieves true creative excellence’. The Graphite is awarded to ‘stand-out work, beautifully executed, with an original and inspiring idea at its core’. The Wood Pencil is awarded to ‘the best work of the year, worthy of a place in the D&AD Annual’.
At One Show 2020, the Punishing Signal won 3 Gold Pencils in the categories ‘Non-traditional and Guerrilla Marketing’, ‘Digital Experiential / Interactive Digital Installations’, ‘Out of Home/Billboards & transit’. Additionally, the campaign also won 2 Bronze Pencils in Health Wellness & Pharma, one each for Experiential/Immersive/Events and Public Relations. Out&Proud won a Bonze Pencil too in the in Design, Promotional – Print Advertisements category. Additionally, the Punishing Signal got 10 Merits and 5 for Out&Proud.
On winning the highest honours at D&AD & One Show Awards, Rohit Ohri, Group Chairman & CEO said, “The last three years have been an exhilarating journey of excellence in creativity and consistency. FCB India was the most awarded Indian agency at Cannes 2018. In 2019, we were the only Indian agency to win gold at Cannes. And now, we are proudly the most awarded Indian agency at D&AD and One Show 2020. The creative leadership of our two CCO’s Swati Bhattacharya and Robby Matthew has been truly outstanding. Together, they have transformed FCB’s creative reputation in the Indian advertising industry.”
Excited on the win, Robby Mathew, CCO, FCB Interface, said, “You can’t do good work without great clients. Mumbai Police has been outstanding in their support of a bold campaign like this one. All the credit goes to them for having the vision to see the strength of the idea.”
About the Punishing Signal campaign: Mumbai is one of the noisiest cities in the world. And a lot of this noise can be traced back to cacophony at the signals. Mumbaikars honk even when the signal is red! Needless to say, this noise pollution is making the city alarmingly unhealthy to live in. To tackle this honking menace, the Mumbai Traffic Police, in partnership with FCB Interface came up with an innovative solution called The Punishing Signal.
Link to the film: