New Delhi: After receiving much love at Cannes 2019, where The Open Door Project won India’s only Gold Lion, the campaign once again won India’s only Gold at the coveted CLIO Awards 2019.
Here is what David Droga has to say about the Open Door Project at Cannes 2019: “The Open Door is an amazing idea — a private school taking the privileges they have and repurposing them. It is built very much like the shared economy principle. This idea could well be replicated in Atlanta or Peru. I love ideas that are simple and can be scaled up and at the heart of the issue is what they can do to help people.”
The Gold at CLIO Awards was awarded to FCB India in the Partnerships & Collaborations category.
Commenting on the win, Swati Bhattacharya, CCO, FCB Ulka said, “I am absolutely over the moon that the open door project is making a place for itself in every award show in the world of tech and data! It’s nice to see something so simple and so doable is catching the discerning eye of jurors around the world.”
About The Open Door Project: It is an initiative of The Millennium Schools and its Founder Shantanu Prakash. The project is based on a simple insight that more than half of India’s children don’t go to school. In a country seen as an emerging superpower, millions of children are being left out of its progress story. The Open Door Project, a path breaking initiative to induce more and more private schools to take the lead in creating space for disadvantaged children in their schools and give them an education they will otherwise probably miss. The Project is an effort to build an equitable society through education. Drawing on this is the story of a young boy hungering for an education, we hope that this film inspires many other children to seek education and similarly many other institutions to rise to the challenge and the fulfil the dire need for expanding the net to all our children who are missing an education.
Link to the film: