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Home Brand Stories

FCB Interface and Huggies Spread message of Hope for new Moms

by Editorial
May 13, 2020
in Brand Stories, Featured
2 min read
Huggies’ message of hope by FCB Interface
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Mumbai:  Huggies released a new digital campaign that reassures new moms and their babies, that the world outside would soon be safe to explore again.

After a ‘lockdown’ of nine months, new mums and their newborns find themselves in this new lockdown induced by the rapid spread of the COVID-19. Which means some of these little babies have never seen the outside world. So, Huggies took them on a journey of the big, beautiful world through a narration by Mom.

The film, conceptualized by FCB Interface, is a series of images that show the world through a baby’s eyes. The toys, room, furniture, and pets. The mom is there to reassure the baby, there is a wide world outside the four walls. From the mountains and waves to the bears and butterflies, we can hear mom paint a wonderful picture of the world waiting to meet her baby.

 Robby Mathew
Robby Mathew

Speaking on the campaign, Robby Mathew, CCO, FCB Interface said, “This is perhaps the toughest time to be a new mom. She is confined to the home with her newborn, out of fear of this virus. This film is simply a message of hope for these mothers, reminding them that it will soon be safe to take their little ones into the beautiful world outside.”

Chella Pandyan
Chella Pandyan

Speaking on the campaign Chella Pandyan, Marketing Director, Kimberly Clark said, “Huggies believes in the power of a mom’s hug. This film expresses that idea amidst the challenging context of today. It is a message of hope & the promise of tomorrow.”

Link to the campaign: 

Campaign Elements: Digital

Client: Kimberly Clark

Creative Agency : FCB Interface

CEO: Joemon Thaliath

CCO: Robby Mathew

Creative Team: Rakesh Menon, Maithili Mullick

Account Management Team:  Ruchita Purohit, Krita Gudhka, Dhruneal Ved

Planning: Gulshan Singh, Sneha Raina

Film Team : Alpa Jobalia, Ashish Barot, Dipti Ronhge

Tags: Chella Pandyan Kimberly ClarkHuggiesRobby Mathew FCB Interface

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