Mumbai: FCB Kinnect has announced the appointment of Abhinav Tripathi as National Creative Director, further reinforcing its creative leadership in Delhi. With a deep passion for storytelling and technology, Abhinav brings a wealth of experience and award-winning expertise to the agency, solidifying its position as a powerhouse of integrated, future-focused creative solutions.
Abhinav joins FCB Kinnect from McCann Worldgroup, where he served as Creative Head of Digital & Content Studio, driving innovative campaigns for global brands such as MasterCard, Nescafé Gold, Coca-Cola, PhonePe, and Asian Paints. Known for his hands-on leadership and ability to push creative boundaries, he aims to foster a culture where bold ideas and talent thrive at FCB Kinnect.
“FCB Kinnect is a young, driven, future-facing agency,” says Abhinav. “In all my conversations with Rohan, Chandni, and Neville, I really vibed with their intent. It felt like a place that valued culture as much as it did the work. So I’m really excited to start building the future with everyone here.”
His appointment aligns with FCB Kinnect’s strategic vision of elevating its creative influence and shaping industry-defining campaigns.
Neville Shah, CCO, FCB Kinnect, welcomed Abhinav, stating: “I’m so excited to have Abhinav come on board. In the direction we are heading, we couldn’t find a better person. He brings with him experience, intent, desire, and vision. Can’t wait to get started.”
Rohan Mehta, CEO, FCB Kinnect, added: “Abhinav is more than just a decorated creative – he’s a storyteller at heart, a problem-solver by instinct, and a leader who knows how to balance bold ideas with empathy. His vision aligns perfectly with FCB Kinnect’s future-forward approach. We’re excited to have him on board as we continue to push creative boundaries and redefine what’s possible.”
Abhinav’s portfolio boasts several groundbreaking campaigns, including the XR-enabled Mohey Print Ad, the data-driven Nescafé Gold film, MasterCard’s #HarFanHaiPriceless IPL campaign, and American Tourister’s #SwagPack. His work has earned accolades at Cannes Lions, OneShow, D&AD, London International, New York Fest, and Spikes Asia.
