Mumbai: FCB Kinnect in India appointed Nishant Pratap as the Group Executive Creative Director (South), showcasing their commitment to expanding talent and capabilities, solidifying their position as a valuable brand partner.
FCB Kinnect strategically appoints top-tier creative departments to produce innovative work across all media platforms.
The agency recently appointed Neville Shah as its Chief Creative Officer to transform the creative culture and meet global benchmarks.
Driven by a passion for crafting bold, impactful work, Neville brought Nishant on board to lead creative excellence and accelerate the growth of FCB Kinnect’s Bengaluru office.
He was Executive Creative Director at Ogilvy India and has also worked with McCann Worldgroup and Lowe Lintas.
With almost 19 years of experience, he played a key role in establishing well-known brands like Tata Sky, Britannia’s Treat and GoodDay, TVS Apache, Mumbai Indians, IDFC Bank, Tata Salt, Tanishq, Titan, Taneira, Fastrack, Park Avenue, Cadbury, and The Live Love Laugh Foundation.
Nishant’s iconic campaigns include #HeeraHoTum, #YouDoYou, #FindYourJoy, and #UnityBar for Tanishq, Fastrack, Titan, and Cadbury. He also helped launch India’s first depression awareness campaign featuring Deepika Padukone for TLLF.
Nishant’s work with Happy Life Welfare and The Dabbawala Foundation’s ‘Share My Dabba’ campaign has been acknowledged at the D&AD Awards and Cannes Lions Festival.
Apart from his career success, he is also a poet, a performer of spoken word, and the creator of the popular YouTube cooking show GastroPup.
Speaking on his appointment, Rohan Mehta, CEO, FCB Kinnect & FCB/SIX India, said, “I am excited to welcome Nishant to the Kinnect family. His remarkable creative talent and proven track record position us perfectly to deliver impactful and unique solutions. Nishant’s keen eye for detail and deep understanding of branding are exactly what we need to drive creativity as a catalyst for economic growth. Ilook forward toseeingmore innovativeand impactful work for our brands in the South.”
Neville Shah, CCO, FCB Kinnect, added, “Nishant is here to help bring our new vision to life. He brings with him a wealth of experience and a warm approach to leadership. Nishant will strengthen our reputation as a creative powerhouse delivering great value for our clients through great ideas. I’m so very excited to have him come aboard.”
Nishant Pratap, Group Executive Creative Director (South), FCB Kinnect, said, “I’ve got butterflies, elephants and lions in my tummy at the prospect of joining FCB Kinnect. There’s a lot of good jujus going around this wonderful place and I can’t wait to add to it and work with an absolutely brilliantcreative team. Can’t wait to create some magic, joy and glory.”
