Mumbai : FCB Ulka Group has announced the appointment of Suman Srivastava as Vice Chairman and Chief Strategy Officer of FCB Ulka Group.
Srivastava is a graduate from Delhi University, IIM Ahmedabad and IMD Lausanne, Srivastava started his career with the Lintas Group and was part of the team that set up SSC&B. He then moved on to Euro RSCG in India and eventually became its CEO as well as Chief Strategy Officer for its Asia Pacific region. Srivastava then turned entrepreneur and started a strategic consulting firm – Marketing Unplugged, which will now, a part of the FCB Ulka Group.
Commenting on the appointment, Ohri said, “Good people make good things happen. That’s my guiding principle as I build my leadership team at FCB Ulka Group. In Suman I see a brilliant mind, a deep passion for brand building and inspiring leadership. I’m delighted to have him as my strategic partner as we write a new chapter in the history of FCB Ulka in India.”
Srivastava said, “I seem to change jobs every year in which India hosts the cricket world cup. I started my career in Lintas in 1987, then moved to Euro RSCG in 1996 and started Marketing Unplugged in 2011. I am thankful that Rohit offered me such an exciting new role just in the year that India is hosting the T20 World Cup. That ensures my record stays clean. And given that India is not likely to host another world cup for many years, I look forward to a long and happy tenure at FCB Ulka.”
Srivastava will oversee strategy and all related functions for the Group, including Strategic Planning, Cogito Consulting, Asterii Analytics and Marketing Unplugged.