New Delhi: Ferticity Fertility Clinics, India’s first NABH (National Accreditation Board for Hospitals & Healthcare Providers) accredited “Stand Alone IVF center” has revealed an awareness-based video campaign titled, ‘Let’s share the talk’ in order to create cognizance around women reproductive health.
Conceptualized and created by Kairo5 Marcom Pvt Ltd. the video encapsulates how a subject like infertility is still a part of hush-hush talks or in worse cases not even talked about. Kairo5 Marcom is a digital agency working towards the betterment of brands and make it a synonym to the respective industry. It focuses on design, content, videos, branding, and online marketing that includes SEO, SMO, SEM, and SMM.
Most of the women’s health issues remain unnoticed and untreated owing to the social stigma around it. In India, every 1 in 10 couples is suffering from fertility issues. In 1/3rd of the total cases is female infertility, another 1/3rd is male infertility and in the rest of the problem of the case seen in both partners and it can be unexplained infertility. In reproductive age, the average number of infertile couples is 27.5 million.
Athar Anjum, Founder & Director of Ferticity Fertility Clinics stated, “Unfortunately, in the times where medical marvels, technological advancements, and women empowerment are happening on an everyday basis, such issues are yet to come out and see the daylight. Even in today’s time, infertile women are deemed to be inauspicious and unlucky and in most cases are ill-treated, rejected, or abandoned by their family and society. Hence, there arises a need to spread awareness and address such social taboos and make it easy for people to talk and be open about such matters for betterment of the society as a whole.”