Mumbai: Fever Network, the country’s leading radio network and home to the most popular radio stations Fever FM, Radio Nasha and Radio One has launched its latest campaign– ‘Bounce Back Bharat – Radio’s First Digital Conclave’, an initiative towards supporting nation-building and spreading positivity via inspirational stories post the COVID-19 pandemic. The campaign will feature a series of e-conclaves with the who’s who of the Indian corporate world.
A stellar lineup of celebs from the world of Bollywood – Vidya Balan, Dia Mirza, Taapsee Pannu, Manoj Bajpai, Sonu Sood, to sports – Gautam Gambhir, Yuvraj Singh are partnering with the activity. Corporate giants like Mahindra First Choice Wheels Ltd, Pizza Hut, Wildcraft India, Malabar Gold & Diamonds, Acer, St Angelo’s VNCT Ventures, Deccan Multispecialty Hardikar Hospital, and CKC have come onboard for the campaign.
The first chapter of this initiative is set to go live on 8th August 2020. In this chapter, the leaders – Ashutosh Pandey (MD & CEO, Mahindra First Choice Wheels Ltd), Neha DK (Director Marketing, Pizza Hut), and Gaurav Dublish (Co-Founder, Wildcraft India) would get into a freewheeling conversation with the youth icon Gautam Gambhir. These visionaries would provide a glimpse of how businesses will transform under the ongoing unprecedented circumstances, the importance of pivoting to newer solutions, and steps taken by their organization to bounce back to normalcy. Through the e-conclaves, the aim is to reach out to the audience, build back their confidence thereby generating demand to support the economy stand back on its legs.
Talking about the initiative, Harshad Jain, CEO, Radio and Entertainment, HT Media Ltd. & Next Mediaworks Ltd. said, “The rampant impact of COVID-19 on economy and lives is known to all, every business big or small has been hit by this slump. As a responsible brand and business, through this initiative of Bounce Back Bharat, we aim to create a platform for the industry leaders to share their strategies, learnings which may benefit others. It is time for businesses to reconfigure their strategies to sail smoothly in these difficult times, and we, at Fever Network, will help organizations do exactly that.”
Fever Network has been known for its campaigns focused on bringing about a demonstrable change in society. Bounce Back Bharat goes a step ahead in further strengthening the network’s position in this space. The campaign has gone live on Fever FM, Radio Nasha, and Radio One’s social handles. The on-air listeners can also tune into the station frequencies to catch all the action on air.