Filamchi Bhojpuri, a regional movie channel from the house of IN10 Media Network, announced its on-ground 30-day canter activity during the holy month of Saavan.
The canter activity will see the channel covering the entire route of the holy pilgrimage from Sultanganj to Deoghar with pilgrims and viewers who travel from different parts of Bihar and Jharkhand to worship Lord Shiva.
The holy month that began on 14th July as per the Hindu calendar, sees numerous devotees in the region walk the 108-kilometer route to seek Shiva’s blessings every year. This year, through the on-ground activity, the channel wants to celebrate the festival with its viewers and be a part of the culture and rituals of the region.
On the initiative, Rajeev Mishra, VP – Programming & Strategy, Filamchi Bhojpuri said, “Purvanchal viewers have strong beliefs in the pious period and Deoghar. We aim to reach out to the masses and travel with them to build a stronger connection with our audience. It is more than a brand connects activity; we want to connect with our viewers’ beliefs via this.”
The entire pilgrimage will be aired on the channel over the coming weekends starting on 30th July at 9:30 am.
The channel is also engaging with the audiences via a #Filamchisaavansomari contest and Manoranjan ka Maharath where devotees can send their wishes and desires to Lord Shiva through Nandi Maharaj present at the Baba Duaar canter. The channel has also collaborated with Shubhkart to give away puja thalis to the devotees.