MediaNews4u.com got people drinking. Drinking Campa Cola, that is – in cola, lemon and orange flavours. Across Bengaluru, Chennai and Hyderabad.
While some say this is Reliance Consumer Products’ second shot at the cola space after Yeah!, the acquisition of Campa Cola was expected to play up the ‘Indian brand’ story. The marketing communication is yet to reveal itself but what is obvious is the war on store shelves.
Inside Reliance’s own stores, while we see competitors offering a 2+1, Campa Cola is available with a 1+1 offer. Seven outlets MediaNews4u.com and its guest emissaries visited were out of stock. Several outlets had run out of the cola, but the lime and orange flavours were available. ‘Buy one get one free’ seemed to be working.
But what did consumers think of the taste? After all, that is where Thums Up stands out in the category. Limca has its fans and so do Sprite and 7Up. Fanta too has its following.
We got a cross section of people to tell us what they thought. Several went off record, while some were happy to pose with the bottle.
Among those who commented off record on the cola flavour, a majority felt that it could be an alternative to Coca Cola, but not Pepsi or Thums Up. This is by no means a scientific survey, but a first reaction.
George Thomas
Are you a soft drink consumer? Which one?
No.
Did you taste Campa Cola? Describe the taste and rate it on 10 (10 being max.)
I tried Campa Cola, but didn’t like the taste. 4/10.
Arjun Vijay
Are you a soft drink consumer? Which one?
Yes, 7Up.
Did you taste Campa Cola? Describe the taste and rate it on 10 (10 being max.)
Yes, Lime & Lemon flavour. The drink is less fizzy compared to 7Up. 7/10.
Will it replace your soft drink brand?
Yes, it will.
Gokul Kumar
Are you a soft drink consumer? Which one?
Yes, Thums Up.
Did you taste Campa Cola? Describe the taste and rate it on 10 (10 being max.)
Yes, Campa Cola. The drink is not as strong as Thums Up and has got a mild taste. 6/10.
Will it replace your soft drink brand?
No.
Manas Jain
Are you a soft drink consumer? Which one?
Sprite and Mountain Dew.
Did you taste Campa Cola? Describe the taste and rate it on 10 (10 being max.)
Yes, Lime & Lemon flavour. At the beginning it tastes like lemon and then more like Sprite with less fizz. 9/10.
Will it replace your soft drink brand?
Yes, because it is cheaper.
Sonnet Sunny
Are you a soft drink consumer? Which one?
Yes, Coke.
Did you taste Campa Cola? Describe the taste and rate it on 10 (10 being max.)
Yes, very watery, tasted like diluted coke. 3/10.
Will it replace your soft drink brand?
No.
Arjun Krishnadas
Are you a soft drink consumer? Which one?
Yes, 7Up.
Did you taste Campa Cola? Describe the taste and rate it on 10 (10 being max.)
Yes, it is different from 7Up in a good way, really liked it. 9/10
Will it replace your soft drink brand?
Yes.
Abhilash M
Are you a soft drink consumer? Which one?
Yes, Sprite.
Did you taste Campa Cola? Describe the taste and rate it on 10 (10 being max.)
Yes, taste was similar to coke but less essence. 6/10.
Will it replace your soft drink brand?
Yes.
Anchal
Are you a soft drink consumer? Which one?
Yes, Thums Up.
Did you taste Campa Cola? Describe the taste and rate it on 10 (10 being max.)
Yes, it tasted like Cola popsicle. 8/10.
Will it replace your soft drink brand?
No.
Gokul C
Are you a soft drink consumer? Which one?
Yes, Thums Up.
Did you taste Campa Cola? Describe the taste and rate it on 10 (10 being max.)
Yes, Campa Cola, Lime and Lemon. It tastes like Sprite. 6/10.
Will it replace your soft drink brand?
Yes.
Dhivya Valerian
Are you a soft drink consumer? Which one?
Yes, Coke.
Did you taste Campa Cola? Describe the taste and rate it on 10 (10 being max)
Yes, I didn’t like the taste. 7/10.
Will it replace your soft drink brand?
No.
Nitin R
Are you a soft drink consumer? Which one?
Yes, Mountain Dew
Did you taste Campa Cola? Describe the taste and rate it on 10 (10 being max)
Yes, the drink is not very sweet and mildly strong. 4/10.
Will it replace your soft drink brand?
No.
Arjun Sathish
Are you a soft drink consumer? Which one?
Yes, Pepsi, Coke, Thums Up, Limca.
Did you taste Campa Cola? Describe the taste and rate it on 10 (10 being max)
Yes, tasted the lime and lemon flavour, too sugary when compared to Sprite or 7Up. 5/10 – not for the taste or anything, but for the price.
Will it replace your soft drink brand?
Definitely this will not replace my choice of existing cola drink, until there is low sugar or sugar-free benefit.
Jagriti
Are you a soft drink consumer? Which one?
Yes, Sprite, Pepsi, Appy Fizz.
Did you taste Campa Cola? Describe the taste and rate it on 10 (10 being max)
Yes, it is good, comparatively less fizz. 6/10.
Will it replace your soft drink brand?
No, it won’t.
Narendranath Gogineni
Are you a soft drink consumer? Which one?
Yes, Sprite and Thums Up.
Did you taste Campa Cola? Describe the taste and rate it on 10 (10 being max)
I tasted the Lime and Lemon flavour. The taste was similar to sprite but less stronger. 7/10.
Will it replace your soft drink brand?
Yes.
Bhavna Jain
Are you a soft drink consumer? Which one?
Yes, Coke.
Did you taste Campa Cola? Describe the taste and rate it on 10 (10 being max)
Lime and Lemon- it lacks punch. 7/10.
Will it replace your soft drink brand?
It might.
Samenna
Are you a soft drink consumer? Which one?
Yes, Coke.
Did you taste Campa Cola? Describe the taste and rate it on 10 (10 being max)
Yes, the drink doesn’t fizz so much.
Will it replace your soft drink brand?
It won’t.
Megha
Are you a soft drink consumer? Which one?
Yes, Mountain Dew.
Did you taste Campa Cola? Describe the taste and rate it on 10 (10 being max)
Yes, the taste is similar to sprite. 8/10.
Will it replace your soft drink brand?
It might.
