Mumbai: Fitelo, a tailored platform for weight loss, disease management, and fitness management, has appointed fitness icon Milind Soman as its new brand ambassador as part of a major rebranding initiative. The collaboration underscores Fitelo’s philosophy that “health has no shortcuts” and reinforces its mission of promoting long-term wellness.
At 59, Milind Soman has become a symbol of consistency, natural living, and sustainable health. His partnership with Fitelo marks the brand’s stand against fad diets and quick fixes, while emphasizing results built on everyday healthy choices. Fitelo, which earned nationwide recognition on Shark Tank India Season 4, has already impacted 1.2 crore lives across 70+ countries by offering personalized nutrition and fitness guidance.
As part of the association, Fitelo will roll out multiple campaigns featuring Milind, including “Lose2Win”, a unique initiative where customers achieving the best transformation will be rewarded with 100% cashback every week—turning fitness into both a lifestyle and a rewarding investment.
“I’ve always believed that fitness is about consistency, balance, and enjoying the journey — not shortcuts,” said Milind Soman, Model, Actor, and Film Producer. “It makes my collaboration with Fitelo feel more natural. Together, we are embracing people across India to adopt a healthy way of life.”
“At Fitelo, we believe fitness is a lifelong journey, not a quick fix,” said Sahil Bansal and Mehakdeep Singh, Founders of Fitelo. “Milind embodies that belief better than anyone else in the country. His consistency, truthfulness, and determination for overall wellness perfectly align with our mission of evolving lives through health practices. We are promoting India to make smarter and healthier choices.”
