Fixderma, a cosmeceutical brand providing skincare solutions, has brought onboard television celebrities Mahesh Thakur and Divya Dutta for its latest TVC campaign #MeetYourRealskin.
The digital film, starring actors Divya and Mahesh as wife and husband, highlights the concept of how foot care is important for well-being and how the right foot cream can help to heal and deal with all the problems of feet like infection, corns, calluses, itchy and cracked feet.
Commenting on the new campaign, Shaily Mehrotra, CEO and Co-Founder, Fixderma Skincare, said, ”People often neglect their feet, resulting in multiple feet issues. The idea behind this campaign is to break the stereotype of associating feet care with just women and cracked heels and create awareness about foot care issues in men as well.“
She added, “with our association with Divya and Mahesh, we are certain that we will be able to bring in further change in perceptions towards foot-care & spread a positive and impactful message among our target audience.”
In past, the brand had also roped in actors like Vaani Kapoor and Boman Irani to promote Shadow Sunscreen and Nigrifix range.
Watch the film here: