Gurugram: Fixderma has released its latest brand film, a founder-led narrative that embodies the brand’s core philosophy: every skin story deserves to be seen, understood, and cared for with empathy and science.
The film emphasizes what sets Fixderma apart in the crowded skincare market. Rather than focusing solely on products, Fixderma showcases the meticulous processes behind every formulation, from ingredient sourcing to technology-driven science that ensures efficacy. “This film reflects what Fixderma truly stands for—the process behind the product. Everyone talks about skincare, but we talk about what goes into it: the ingredients we source, the formulations we build, and the technology that makes them effective. This film captures that intention, that care, and the responsibility we feel towards every skin we serve,” said Shaily Mehrotra, Founder & CEO, Fixderma.
Anurag Mehrotra, Chairman, Fixderma, added, “What you see on the shelf is only the final step; the real work begins much earlier. This film shows the depth behind every Fixderma formulation, the sourcing decisions, the science, the testing, and the technology that ensures our products actually deliver results. It is a reminder of why we do what we do to create skincare that is honest, effective, and truly meaningful for people.”
The brand film highlights Fixderma’s comprehensive approach:
- Mindful ingredient sourcing from trusted global suppliers
- Intelligent, barrier-supportive formulations developed with dermatological insight
- Technology-driven precision ensuring consistency, safety, and efficacy
- Commitment to real results validated by dermatologists and everyday users
As Fixderma marks 15 years, the film celebrates its journey while reaffirming the brand’s dedication to empathy, scientific rigor, and meaningful skincare. “When someone chooses Fixderma, they’re not just buying a product—they’re choosing comfort, science, and a brand that sees their skin with empathy,” added Shaily Mehrotra.
Through this film, Fixderma reinforces that real skincare begins long before a product reaches the consumer, and the invisible, careful work behind the scenes is what truly sets the brand apart.
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